We talk about the tech industry as being a disruptive. But what about the cannabis industry? This interview is with Bruce Linton, the Founder and CEO of Canopy Growth Corporation.

The questions that I asked myself going into this were, "How does someone take something that was, and still is in many places, illegal and make it something that is now considered mainstream?" and "What are the negotiation techniques he used to make that happen?"

ALL SHOW NOTES AND LINKS AT: negotiations.ninja/podcast