In this episode, we sit down with Houda Berrada, an entrepreneur whose career has spanned continents, industries, and unexpected twists.

She is a marketer-turned-entrepreneur and the founder of Kaab, a modern pastry brand inspired by her Moroccan heritage. With over 15 years in marketing, she’s now on a mission to reimagine Kaab el Ghazal — a beloved Moroccan pastry — for global audiences. Kaab is refined sugar-free, gluten-free, and crafted with premium ingredients, blending tradition with contemporary taste.

Houda’s journey began in Turkey, where she launched a thriving digital marketing agency serving clients across the US, France, and Turkey. Leveraging a unique pricing advantage, her business quickly became a go-to solution for international brands—until the pandemic forced many clients to close their doors.

When that chapter ended, Houda and her family made a bold move to the UAE. Starting over in Abu Dhabi and later settling in Dubai, she gained invaluable experience working with established companies. But the entrepreneurial spark never left her.

Today, Houda shares her story of resilience, adaptation, and the unshakable drive to create a business aligned with her true passion and vision.

Connect with Houda

Facebook: https://www.facebook.com/berrada.houda/photos

LinkedIn: https://www.linkedin.com/in/houdaberradatasdan/

Connect with Dr. Gloria linktr.ee/GloriaEsoimeme

Ready to identify your personal negotiation superpower? Book a 15-min coaching consultation with me:https://calendly.com/gesoimeme/15min

🔔 Subscribe for more powerful conversations around negotiation, career growth, and personal leadership.

#NegotiationMastery #CareerLeadership #MentorshipMatters #WomenInHealthcare #RaiseYourHand #DrGloria #StrategicMarketing #Entrepreneurship

In this episode, we sit down with Houda Berrada, an entrepreneur whose career has spanned continents, industries, and unexpected twists.

She is a marketer-turned-entrepreneur and the founder of Kaab, a modern pastry brand inspired by her Moroccan heritage. With over 15 years in marketing, she’s now on a mission to reimagine Kaab el Ghazal — a beloved Moroccan pastry — for global audiences. Kaab is refined sugar-free, gluten-free, and crafted with premium ingredients, blending tradition with contemporary taste.

Houda’s journey began in Turkey, where she launched a thriving digital marketing agency serving clients across the US, France, and Turkey. Leveraging a unique pricing advantage, her business quickly became a go-to solution for international brands—until the pandemic forced many clients to close their doors.

When that chapter ended, Houda and her family made a bold move to the UAE. Starting over in Abu Dhabi and later settling in Dubai, she gained invaluable experience working with established companies. But the entrepreneurial spark never left her.

Today, Houda shares her story of resilience, adaptation, and the unshakable drive to create a business aligned with her true passion and vision.

Connect with Houda

Facebook: https://www.facebook.com/berrada.houda/photos

LinkedIn: https://www.linkedin.com/in/houdaberradatasdan/

Connect with Dr. Gloria linktr.ee/GloriaEsoimeme

Ready to identify your personal negotiation superpower? Book a 15-min coaching consultation with me:https://calendly.com/gesoimeme/15min

🔔 Subscribe for more powerful conversations around negotiation, career growth, and personal leadership.

#NegotiationMastery #WomenInTech #CareerLeadership #MentorshipMatters #WomenInHealthcare #RaiseYourHand #DrGloria #StrategicMarketing #Entrepreneurship

In this powerful episode of Negotiation Mastery, Dr. Gloria sits down with enterprise IT leader Mandy Crosby, who has spent over 20 years shaping the future of healthcare through technology. Mandy has successfully led digital transformation initiatives across 33 hospitals in 7 states, bringing operational excellence to some of the most complex and regulated industries.

About Mandy Crosby: Mandy brings deep expertise in enterprise system implementation, cross-functional program leadership, workflow governance, and regulatory compliance. She holds a Master's in Management, Strategy & Leadership from Michigan State University, with a specialization in organizational development and operational scalability.

Beyond her corporate achievements, Mandy is passionate about mentoring the next generation of women leaders in healthcare and tech—helping them build the confidence and clarity needed to thrive.

📲 Connect with Dr. Gloria linktr.ee/GloriaEsoimeme

Ready to identify your personal negotiation superpower? Book a 15-min coaching consultation with me:https://calendly.com/gesoimeme/15min

🔔 Subscribe for more powerful conversations around negotiation, career growth, and personal leadership.

#NegotiationMasteryWithDrGloria #WomenInTech #DigitalTransformation #CareerLeadership #MentorshipMatters #WomenInHealthcare #RaiseYourHand #DrGloria #MandyCrosby

In this episode, Dr. Gloria Esoimeme explores key indicators to identify the perfect job fit, moving beyond just avoiding red flags. She discusses how to spot vague job descriptions that may hint at unclear expectations or poor leadership. Dr. Gloria also highlights the importance of evaluating company culture through direct questions, cautioning against evasive responses. Listeners will learn to recognize unrealistic salary promises as potential signs of financial instability. Tune in for actionable tips to confidently secure a role that aligns with your career goals.

In this episode of The Negotiation Mastery Podcast, Dr. Gloria Esoimeme dives into critical red flags to watch for before accepting a job offer. Learn how to spot vague job descriptions, which may signal unclear expectations or disorganized leadership. Dr. Esoimeme highlights evasive responses about company culture as a warning of potential misalignment. She also discusses unrealistic salary promises that could indicate financial instability or bait-and-switch tactics. Tune in to master the art of evaluating opportunities and protecting your career.

In this episode of The Negotiation Mastery Podcast, Dr. Gloria Esoimeme, a renowned negotiation expert, shares powerful strategies for working moms to excel in high-stakes negotiations. She discusses balancing assertiveness with empathy to navigate workplace and personal demands effectively. Dr. Esoimeme offers practical tips for managing time, setting boundaries, and leveraging unique strengths as a mother in negotiations. Listeners will learn how to overcome common challenges, such as guilt or self-doubt, while advocating for their needs. Tune in for actionable insights to boost confidence and achieve win-win outcomes in both professional and family life.

In this episode of The Negotiation Mastery Podcast, Dr. Gloria Esoimeme shares expert strategies for handling negotiations that don’t go as planned. Learn how to stay composed, reassess your approach, and turn setbacks into opportunities for future success. Dr. Esoimeme dives into practical techniques to manage emotions and maintain confidence under pressure. Discover key takeaways to pivot effectively and achieve better outcomes in challenging discussions. Subscribe for more insights on mastering the art of negotiation!

Unlock the power of mentorship and sponsorship to skyrocket your career in this episode of Dr. Esoimeme's Negotiation Master Podcast. Learn proven strategies to build meaningful relationships with mentors and sponsors who can open doors to new opportunities. Dr. Esoimeme shares actionable tips on fostering authentic connections that drive professional success. Discover how to leverage these relationships to navigate career challenges and achieve your goals. Tune in to master the art of networking and propel your career forward!

Can women in leadership be both liked and respected—or do you have to choose? In this episode, Dr. Gloria shares how professional women can balance warmth and authority to lead effectively and get promoted. You’ll learn: The difference between being liked vs. respected at work Why both are essential for career growth How to build genuine connections without losing credibility Tips from Indra Nooyi’s leadership style What to do when you have to choose one over the other Action Challenge: 👉 Give a daily compliment to boost likeability 💼 Take one step to earn or reinforce respect Work with Dr. Gloria: Want to fast-track your growth? Book a strategy call—limited coaching slots available.

In this episode of the Negotiation Mastery Podcast, Dr. Gloria Esoimeme empowers professional women with practical tools to recognize when a role no longer aligns with their goals and how to exit strategically. Discover why walking away isn’t quitting, but a bold move towards career growth and fulfillment.