Negotiation with Alice

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Katherine Tuominen is a marketing strategist, publicist, and Founder of CatalystBrand Strategy, an award-winning global PR Agency that has supported more than 116 brands across health, technology, and regulated industries.
With a background spanning luxury retail and film with Fox and Warner Bros., she specializes in governance-first communications that help founders build long-term credibility.
Her clients have been featured in Marie Claire, Fast Company, and Women’s Health, and her keynote “Ethical Marketing Is Not an Oxymoron”, challenges the idea that integrity and performance are at odds.

I do what I do because I believe that in an era of noise, trust is the ultimate currency.
My mission is to help founders cut through that noise not by shouting louder, but by telling stories that actually matter. With over a decade of experience, from global entertainment giants to the heart of the wellness industry. I have seen that ethical marketing is not an oxymoron; it is a competitive advantage.
I bridge the gap between human connection and strategic scale. By integrating PR, media, and content into cohesive systems, I transform brands into authorities. I am driven by the conviction that when you replace vanity metrics with evidence led storytelling, you earn the credible, lasting equity that builds a legacy.

Catalyst Brand Strategy | https://catalystbrandstrategy.com/ | [email protected] | +1 332 284 0803

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Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.com

Thanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Send us Fan Mail

Eva Minkoff is an executive coach who works with leaders in their highest-stakes moments, and her focus is the negotiation most people overlook: the one happening inside their own head. Eva's premise is that under pressure the real contest isn't across the table. It's whether you can stay steady enough to act from conviction instead of fear.
Eva is a keynote and TEDx speaker, with a talk viewed more than 36,000 times, certified through the International Coach Federation, and Chief Transformation Officer at transformental. Over 15 years she's helped people move through fear, resistance, and change without losing themselves. She teaches one idea with hard consequences: you can't hold a line you haven't first found inside yourself.

I've watched too many capable people lose themselves right when the stakes get highest. They keep performing on the outside, but inside they've gone into survival mode, and they start making decisions out of fear instead of conviction. I've done it myself. I still catch myself doing it. So this isn't theoretical for me. I do the work because the cost of abandoning yourself under pressure is enormous, and most of it is preventable. If I can help someone stay steady enough to stay themselves, that's the whole job.

Bold Being | boldbeing.co | [email protected] | 914-380-2003

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Owner of The Cleaning Authority – Fishers, MBA, CPA, Todd Krause, grew his business from $1.8M in revenue to over $4.0M with a diverse team. Business revenue and profitability growth expert, author, TEDx speaker, public speaker, and advocate for uplifting, mentoring, and improving lives in my community.
I do this work because I believe business should create freedom, purpose, and positive impact—not overwhelm and burnout. After experiencing firsthand that financial success alone does not guarantee fulfillment, I became passionate about helping entrepreneurs build strong leaders, effective systems, and healthy cultures so they can grow their businesses while living more meaningful and balanced lives.

Silversun Consulting | https://silversunconsulting.com/ | [email protected] | 8477574997

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As an employment attorney, Robert Nuddleman helps businesses and employees resolve disputes and reduce potential exposure to claims of all kinds considering developing law. Robert’s  education in psychology and drama, and his experience as a litigator, mediator and public speaker, enable him to deliver dynamic, entertaining presentations that make complex issues clear, practical and memorable.

I love solving problems and helping educate clients so they can make informed decisions.

Nuddleman Law Form, PC | Www.nuddleman.com | [email protected] | 925-400-9052

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Aaron Hendon spent 30 years building businesses while quietly drowning in the anxiety. After realizing that the mind can actually be trained (not just managed) everything changed. His book, How to Live a Grateful Life in a Fckd Up World, gives people the tools to do exactly that — because in life, pain is inevitable, but suffering is optional. Aaron runs online cohorts teaching people to train their brain for peace, clarity, and presence.

My calling is people experience their agency and express their innate loving kindness. That's pretty much why I do anything - to fulfill that.

The Mindful CEO | www.aaronhendon.com | [email protected] | 2062803312

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Kelly Edmondson is a nurse, bereaved mother, and grief counselor who is redefining what compassionate support looks like after loss. As the founder of Timely Presence, a year-long grief support service, she helps grieving families feel remembered through meaningful, heirloom-quality gifts intentionally delivered on emotionally significant days. Drawing from her clinical background in trauma nursing and her personal journey through loss, Kelly brings a rare blend of emotional intelligence, professional experience, and lived understanding to the grief space. Her work centers on presence, remembrance, and the belief that no one should navigate the first year after loss alone.

"I do this work because I’ve seen what happens when grief outlasts support.

As a nurse and healthcare executive, I spent years caring for families during some of the hardest moments of their lives. But after losing my son, Darius, in 2023, grief became deeply personal. I experienced firsthand how people show up immediately after a loss, then slowly disappear while the griever is still trying to survive it.

I wanted to build something that helps people keep showing up after the funeral ends. Not just with sympathy, but with sustained, intentional presence. More than a gesture of support.  A commitment."

Timely Presence | thetimelypresence.com | [email protected] | 321-204-1125

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Miyoki Chan is author of Breaking Through Survival Mode, she is also a high performance and resilience coach for care providers and women. |

PlentifuLearning | PlentifuLearning.com | [email protected] | 626-782-8369

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Ruth Klein is a 7x bestselling author, TV host, speaker, and Thought Leadership Visibility Strategist who has spent more than three decades helping authors, entrepreneurs, professionals, and experts build influential brands, expand their visibility, and grow their impact. As the host of The Book Club with Ruth Klein, she interviews thought leaders, changemakers, and bestselling authors whose ideas are transforming lives. Through her books, media appearances, live events, and strategic consulting, Ruth empowers individuals to turn their expertise into authority, their message into a movement, and their vision into a lasting legacy.

Expert Celebrity Branding | ruthklein.com | [email protected] | 3107411583

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