Negronis with Nord

Welcome to Negronis with Nord. Today’s episode features DonYe Taylor with some exciting news! DonYe shares her advice for influencers focusing on creativity, passion, and owning your audience.

How will Instagram’s new creator features affect influencers? And how should creators approach these tools? In this episode of Negronis with Nord, James shares his thoughts on the algorithm vs. a chronological feed, native Affiliate Marketing tools, and Creator Subscriptions.

Welcome to Fohr’s new video series serving you influencer marketing strategy and tips, Negronis with Nord!

Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the last year and a half, and what is the main difference between an influencer and a content creator.

This episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership.

Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.

Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.

This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement.

James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.

Listen to the full episode for the answers, and make sure to DM us on Instagram or email [email protected] with questions for next week's episode!

This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's the history of memes? What makes a meme successful? Secondly: How can I improve my engagement? What's the science behind something that people like, and something that actually makes them double tap? Tune into the full episode for the answers, and as always, make sure to DM us on IG or email [email protected] with questions for next week's episode!

Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review!

Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?

Tune in to the full episode to find out. As always, make sure to email [email protected], or DM us on IG @fohr.co with questions for next week's episode!

We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest.

In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?

Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.

This week’s episode of #Fohrcast is chock-full of advice and industry updates.

Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?

Make sure to DM us on Instagram or email [email protected] with questions for next week's episode!

Fohrcast, Episode 3: We're jumping right into your questions. First, what advice can we give to micro influencers on staying on the radar and getting deals, as brands continue to look for and rely on bigger players? Secondly, what's happening with TikTok? What's the hot take on the app that has ingeniously mobilized a viral moment? Tune in to find out. Lastly, with less than 100 days to go before an undoubtedly monumental election, what's the best way to start talking about politics on your platform? Even if it's not your traditional content, there's never a wrong time to be on the right side of history.