Negronis with Nord

In this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of France. She fell in love with Provence and has been there ever since. Jamie’s most recent contribution to the art world has been her #isolationcreation project, wherein she vowed to create a new piece of work every day in quarantine, put them up for sale in an online store, and have a portion of the proceeds return back to the art community. Tune in to the full episode to hear Jamie’s musings on being a mother, artist and believer in the beauty of truth, all while living through isolation.

This week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.

This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.

In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.

Don't forget to send us your questions for next week's episode!

This week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19.

Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.

Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.

We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in your posts and partnerships.

This week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any authenticity gaps, 2) make sure your tone matches your visuals and 3) be honest.

Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.

This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.

This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.