Alison Coville is a Canadian retail leader and former President of Hudson’s Bay. Having held various Senior Executive roles over 20 years at HBC she was an integral part of the revitalization and growth of this iconic brand. Drawing on her extensive experience in merchandising, marketing, store operations and financial expertise Alison brings strategic oversight and insights that benefit the bottom-line. In a highly competitive and ever changing industry she has 'done it all' with a strong sense of urgency balanced with a long-term view of where the business is going. Alison’s greatest joy comes from her wonderful children and husband and the success each of them has had while being her biggest fans.
Connect with Alison: https://www.linkedin.com/in/alison-coville-retail-executive/
Here are a few highlights from our interview:
This one comes at the end of the episode, but It is one of my favourite pieces of advice she gives. Alison says, “It’s not that hard to stand out if you are the one prepared to do the hard word.” This statement is so powerful and reminds us that hard work continues to beat out talent every time. Alison’s attitude throughout her career was to take on projects, even if they were not assigned to her. She did not approach her life by her job title or what was fair for her to do. She took on as much as she knew she could achieve, so when a promotion came around she was practically doing the job anyways and it was a no brainer for her management team to give it to her.
You do not need to plan your entire career out today. For many of you, the thought of becoming president of an organization may seem incredibly intimidating when you are starting out your career so just know what you want in the next 3-5 years, focus on that and then when you get there you will naturally start discovering the next list of items you want to accomplish. Alison’s big dream was the manage her own Hudson Bay store, and she ended up managing the entire country! She took everything as it came and her dreams grew as her knowledge, experience and talent did.
The only person who can create balance for themselves is you. No one else is going to make sure you have balance so decide what is most important to you, acknowledge what it is that you are willing to sacrifice and communicate this clearly to your organization.
When you are at home with your family be fully present. Put your phones away and do not miss out on the special moments with your kids or significant other. If you are always 50% in one place and 50% in another you will never be able to 100% enjoy either.
Find ways to network and seek out mentorship that is authentic. While many organizations will have mentorship programs, this needs to be an authenticate and genuine relationship in order to get the most value out of it. If you are the mentee, it is your responsibility to manage the relationship.