Nerd Marketing

Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.

What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million.

Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing vitamins and supplements market by making it easier for consumers to know what to take and build a habit.

Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.

Brace yourselves for today's heart-stopping topic: meetings. Yup, we all love to hate them. But here's the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system works and how it can help scale your business.

In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process behind a successful catalog.

Rick Binger Catalog Process

Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.

In part two of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss how to increase the percentage of "whales" or valuable customers for a business. There are three ways to do this: acquire more whales, retain current whales, or turn "minnows" into whales.

For reference from this episode:

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80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework.

For reference from this episode:

Worksheet

Slides

WE'RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.