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On this fine episode the NerdBrand Podcast, we're talking about the use of AI in entertainment and media, including AI-generated artwork and the impact of AI on advertising.

Sprinkle in some ethical concerns surrounding AI's ability to replicate unique voices and personalities, the future of targeted ads, and the privacy issues associated with AI technology and you have a real nerdy episode at your fingertips!

CHAPTERS:

0:00:00  | Banter, banter! Survival videos on TikTok
0:01:44  | Introduction to the topic of AI in entertainment and media
0:02:22  | Pentagon image created by AI
0:03:30  | AI-generated artwork and Disney Princesses
0:04:42  | Writer strike and AI in streaming services
0:05:08  | Conversation about true crime documentaries and investigative journalism
0:07:05  | Discussion on using AI as a tool for copywriting
0:09:20  | Conversation about the challenges of AI creating uniquely voiced copy
0:11:15  | AI in YouTube ads and podcast advertising
0:16:33  | AI privacy concerns and online advertising
0:18:57  | Closing remarks and preview of the next episode on AI in Business

Examples of AI use in entertainment and media discussed during the episode:

• Netflix uses machine learning algorithms to analyze viewing data and recommend content to users.
• AI-powered personal assistants, such as Amazon’s Alexa and Google Assistant, are also being integrated into entertainment systems, allowing consumers to control their entertainment experience with voice commands.
• Youtube ads and podcasts: One of the most common applications of AI is in the post-production editing process of video and audio. AI algorithms can analyze video footage and identify areas where edits can be made to improve the flow and pacing of the scene or insert an ad. Still not exceptional, but it's expected to improve.
  1. https://adage.com/article/media/how-disney-and-youtube-are-experimenting-ai-video-advertising/2497071

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Introduction: 

• Welcome and introduction to the podcast series AI in “Everyday Life”
• AI will increase integration into our daily lives. It’s not a question of if, but when.

Segment 1: Examples of AI-Powered Technologies in Everyday Life

• Discussion on various AI-powered technologies that have become part of our daily routines.

Examples where we use it and do not even think about it already.

1. Open your phone with face ID - 3D scanning and storing your features. It’s learning you. 
2. Social Media - customizing your feeds for recommendations.
3. Email, writing, or messaging - Grammarly, JetPack, and more apps daily incorporate it into their products.
4. Google Search - it’s changing this fall. Search Generative Experience - prepare for a loss of website traffic!
5. Digital voice - nefarious uses are already happening with fake phone calls to extort ransom.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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Welcome to another series of the NerdBrand Podcast, “Interview a Nerd.” We’re going to kick off the series with our Creative Director and advertising evangelist, Mitch Gregory. 

Mitch has 25 years of advertising experience and has worked with a variety of different brands, including some Fortune 500 companies. In 2016, Mitch received a silver award from AAF (American Advertising Federation) for a brand identity campaign he composed. 

Mitch was the nerd who was inspired to transition the NerdBrand Podcast into a full-service agency, making him one of the original co-founders of NerdBrand. The milestones and achievements in his advertising career go beyond his AAF award with his commitment to strategizing a brand’s needs from the beginning concept to its execution in the market.

Let’s get to know Mitch a little more and hear about the experiences that got him to be where he is today: 

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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Welcome to another episode of the NerdBrand Podcast! We’re continuing our “Interview a Nerd'' series, and up on deck is Jonathan Payne, NerdBrand’s Chief Experience Officer, Director of Accounts, and Co-founder. 

Jonathan has been in marketing for about a decade. He has the honor of helping brands make their marks, such as Old Forester, KORBEL, Early Times, and the University of Louisville. Jonathan mostly excels in performance marketing for the digital marketing sphere, especially for direct-to-consumer brands. Lastly, Jonathan firmly believes that a strong brand identity handled with an efficient strategy is influential. 

Let’s get to know Jonathan a little more and hear about the experiences that got him to be where he is today.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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Hear more of the NerdBrand Podcast.

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Welcome to the next episode of the 5-part series, “Interview a Nerd.” This interviewee is Jason Davis, CEO and co-founder of NerdBrand Agency and Host of the NerdBrand Podcast. 

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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Hear more of the NerdBrand Podcast.

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Welcome to another episode of the 5-part series, “Interview a Nerd.” Next on our roster is Brand Manager and Co-Producer of the podcast, Mikayla Meek. 

Mikayla has a Communications background that she acquired from Indiana University Southeast. With that, she’s excelled in roles in hospitality and nonprofits while learning how to develop and execute creative strategies. In April 2022, Mikayla joined the Nerds and has helped lead a pathway to client success. 

Let’s get to know Mikayla a little more and hear about the experiences that got her to be where she is today.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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We’re coming from the downtown Holiday Inn in Louisville, KY, at PowerWORK’s networking event with NerdBrand Podcast's first live podcast audience! 

SPONSOR: A network designed to connect businesses and facilitate commerce, referrals, and business opportunities. In the PowerWORK group, you’ll have the opportunity to meet and connect with other professionals in your industry and related fields, from business operations, marketing, video production, and entertainment. Go to powernetworklouisville.com for more details, that’s powernetworklouisville.com 

Today we will take a deep dive into the origins and evolution of this revolutionary medium. So let's start at the beginning. 

Other Sponsors for the event are: 

Dave and Busters
Total Office Products and Services
Liquor Barn
The Chamber of Saint Matthews
AIC Roofing
Skybridge Media works
German-American Bank
and more...

Support the show

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

Send us a text

Support the show

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

Send us a text

Welcome to the last episode of the series “The 5 senses of brand” by NerdBrand. On this episode, we’re wrapping up with SOUND.

Introduce examples of brands that have successfully incorporated sound into their branding.

• Podcasts - openings to the podcaster themselves.
• Bands we love, Linkin Park has a unique sound.
• Guardians of the Galaxy 1 and 2 - the music is a character.

The Role of Sound in Branding

• We define sound as a branding element.
• Audio branding is the strategic and conscious use of sound and music across all brand touchpoints to create more engaging, meaningful, and effective communication.

The Psychology of Sound

• We discuss the psychology behind sound and how it impacts consumer behavior.
• Psychoacoustics is the scientific study of sound perception and audiology. This includes speech, music, and other sound frequencies that travel through our ears.
• Sonic Logos - Netflix, NBC, McDonald’s, and Mastercard.

Conclusion of the key points discussed in the podcast.

• Audio branding
• Psychoacoustics
• Sonic logos

Thank you for listening to all five episodes, and please let us know if you have an interesting brand that uses sound by commenting on our Facebook or LinkedIn posts about this episode.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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Hear more of the NerdBrand Podcast.

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This episode of the NerdBrand podcast is about how your brand feels.

We will introduce examples of brands that successfully incorporated texture into their branding.

The paper money is printed on is a cotton blend. Nothing else feels like it, or should.

The Role of Touch in Branding

Sensory branding is the point here.

We'll discuss the importance of touch in creating emotional connections with consumers.

Let’s be honest, no one like touching gross things. Just watch The Tonight Show when they play that blind touch game.

The Psychology of Touch

There is a psychology behind touch and how it impacts consumer behavior.

Rick Chillot writes in Psychology Today’s The Power of Touch, “More recent studies have found that seemingly insignificant touches yield bigger tips for waitresses, that people shop and buy more if they’re touched by a store greeter, and that strangers are more likely to help someone if a touch accompanies the request. Call it the human touch, a brief reminder that we are, at our core, social animals.”

Support the show

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.