1. Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.
2. Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district.
3. This episode explores why accessibility in school communications matters, from website compliance to inclusive content that better serves families and staff.
4. You’ll also hear how this district of 25,000 students approaches school PR and social media strategy to help Worcester build trust, improve perception, and highlight positive stories every day.

SPECIAL GUEST

Dan O'Brien

Chief Communications Officer of the Worcester Public Schools & President of the New England School Public Relations Association

Massachusetts

Email: [email protected] 

LinkedIn: Dan O’Brien

Website: https://worcesterschools.org 

Facebook: https://www.facebook.com/worcesterschools 

Instagram: https://www.instagram.com/worcesterschools 

X: https://x.com/worcesterpublic

LinkedIn: https://www.linkedin.com/company/worcester-public-schools/ 

USEFUL INFORMATION

• Find out more about the upcoming conference on May 8, 2026 at www.ne-spra.org 
• Click here for the Accessibility Webinar On Demand
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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