In the upcoming second episode of nesso.design TALKS focusing on Camper, we delve into two of the brand's most iconic stores, designed by Nendo and Kengo Kuma. This episode takes a deep dive into the distinctive elements that define the store's VM (Visual Merchandising) system, examining various examples and their unique stories from different locations worldwide.

This first episode of nesso.design TALKS about CAMPER, delving into the renowned shoe brand story e key elements. Beginning with its origins in 1853 and culminating in the brand's launch in 1975, this episode explores pivotal moments such as the opening of the first store and the foundational elements of the brand. Marketing campaigns, collaboration with designers and artists, the brand's emphasis on a walking society, and their conscientious approach to the environment through recycling. Join us as to re-discover a brand that is still so young and fun to follow.

In the concluding episode of nesso.design Talks on Harmay, we showcase a concept developed several years ago, highlighting advertising campaigns and art collaborations with local artists. The episode wraps up with insightful considerations and conclusions regarding the brand's direction, offering a comprehensive overview of our journey with Harmay.

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nesso.design Talks on a journey within one of China's most renowned multi-brand cosmetic stores, Harmay. Our exploration delves into the origins of Harmay, emphasizing its strategy based on small-sized products. Stores design with rich cultural elements, attention to contemporary art and sensitivity towards our 4-legged friends.

We delve into Gentle Monster's store design, meticulously examining the flagship store in HuaiHai road Shanghai. We take a step-by-step approach, exploring each floor to elucidate the design process behind it. Our analysis delves into the visual merchandising principles, including product lighting, displays, and the strategic use of mirrors in the flagship store in Shanghai.

Step into the avant-garde design world of Gentle Monster, a eyewear brand that breaks boundaries with its avant-garde and pioneering artistic store designs. We delve into Hankook Kim's entrepreneurial journey, showcasing how it nurtured and reshaped the brand's positioning of glasses as works of art. Explore their innovations in eyewear design, distinctive strategies in retail experiences, and the transformative impact on the luxury goods market. If you're intrigued by Gentle Monster, join us to discover how they ingeniously merge art, innovation, and design in the globalized market of the brand, redefining the realms of eyewear and retail experiences.

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Gentle Monster Brand Book

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Welcome to nesso.dsign TALKS: Where Design Speaks. Dive into conversations between two designers exploring the genesis of design projects and brand innovations. Join us on a journey through the world of design, unraveling the stories behind remarkable creations and the thought processes shaping extraordinary designs.

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