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Jasen Urena, Executive Vice President of Nest Fresh Farms, takes us on a captivating journey from his beginnings in Southern California to becoming a trailblazer in the egg industry. Tune in to hear how Jasen's Hispanic heritage and bilingual skills became instrumental in forging strong relationships within the company and beyond. His story is not just one of personal growth, but also a testament to the power of community and family, both in life and in business. Jasen's narrative offers invaluable lessons on building trust and navigating the complexities of leading a major enterprise.

Discover the inner workings of Nest Fresh Farms as we examine the operational intricacies of managing over 200 small family farms. Our exploration delves into the challenges of ensuring quality and compliance, maintaining consumer trust, and staying ahead of the competition. Join us as we discuss the innovative strides Nest Fresh is making through partnerships and cutting-edge technologies like in-ovo sexing. This episode sheds light on how the company is setting new standards in the industry with their commitment to transparency and sustainability.

Technology is transforming agriculture, and Nest Fresh is at the forefront of this evolution. From AI to advanced processing operations, we explore the future of farming and its impact on productivity and creativity. Jasen shares insightful perspectives on how embracing these advancements can drive growth, efficiency, and problem-solving. As we navigate the challenges and opportunities of leadership in an ever-evolving landscape, we emphasize the importance of adaptability and a forward-thinking mindset. Prepare to be inspired and informed about the future of agriculture and the role of technology in shaping it.

More on In Ova Sexing - Episode 18 - https://www.buzzsprout.com/2275790/episodes/15447681

https://nestfresh.com/
Jasen Urena - https://www.linkedin.com/in/jasen-urena-27179013/

PEAK 2025 - Mid Roll 

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com