Net Positive

Today we are very excited to be speaking with the incredible Kate Murray who gives us a great 10-year review of the evolution of marketing data and technology in the ANZ market. Her experience includes working for the DNC during the Obama campaign, Google, and generally being at the forefront of innovation in the digital space.

 

Podcast produced by Martin Franklin / East Coast Studio

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Today we are speaking with Jehan Gonsalkorale who is a Product Manager at Atlassian, with a wealth of knowledge in data analytics, psychology and customer research. We learn about how Jehan uses scientific methods to solve complex business problems and applies quantitative methods to find meaningful solutions that drive growth. Jehan talks us through what the change boarding process is, how to ask the right questions to users and whether constant iterating is more effective than less frequent big adjustments.

 

Podcast produced by Martin Franklin / East Coast Studio

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Teresa has been in Product Management for over five years and has worked in a variety of industries from finance, media, health, and aviation. We discuss the difference between product management in a startup, vs corporate, agile, and lean methodologies and how to retain customers within a competitive environment.

 

Podcast produced by Martin Franklin / East Coast Studio

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Todays episode is with the brilliant Wes Bush the founder and CEO of Product Led, a course and now book for product mangers and marketers to learn best practices when it comes to product led growth.
Wes spends his days teaching SaaS businesses how to flip the old school sales playbook on its head and build products that sell themselves. Today we learn the critical aspects of an onboarding flow, how to increase conversions from freemium to paid and what is user success.
He is so high energy on this podcast and we loved interviewing him.

 

 

Podcast produced by Martin Franklin / East Coast Studio

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Today’s episode is with Tamim Noorzad is a product person through and through, with an awesome career to date. He started out as a mechatronics engineer of all things, was one of the first product people at Airtasker, the director of partnerships at Brighte, the head of product at Trabr and now he is the head of product at Pocketbook, Australia’s most loved personal finance management app.
Today we learn about how to build trust with your customers and double the conversion rate within the onboarding process, where psychology plays a part in the user experience and the future of personal finance software.

 

Podcast produced by Martin Franklin / East Coast Studio

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Charlotte shares her insights as a visual communicator and how that developed in her role at Canva. Charlotte speaks to the evolution of the Product Marketer role and its increasing growth in Australia. This episode highlights value of audience segmentation, personas, funnelling, roadmapping and experimentation.

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Ken’s a senior technology Product Management exec from the SF Bay Area including online education companies, MasterClass and lynda.com (Linkedin Learning). He pioneered the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni practicing in industry, and recently released “The Influential Product Manager – How to Lead and Launch Successful Technology Products”
We learn how product management is evolving, how to ask your customers the right questions, and how to design your onboarding flow with as little friction as possible.

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Jordan is a growth hacker repping product led growth before either of those were a popular term, spending time at Xero, before his current role as Head of Growth at Deputy a software for rostering staff. Jordan dives into what makes a great growth hacker, how to increase signup conversions and much more.

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Today’s episode we are lucky enough to have Dan Ross who has spent more than a decade leading Go-to-Market teams at high-growth Silicon Valley companies. Most recently, Dan was the founding APAC Managing Director for Optimizely, creating a local team and building a multi-million dollar regional business from the ground up. .
Prior to that, Dan led several other global Go-to-Market and Ops teams at companies ranging from 14 to 5,500 employees that have collectively fundraised over $2bn. Dan is also a mentor at Muru D and recently a Venture Partner at Black Nova Venture Capital.
Today we discuss the importance of A/B testing, cohesive teams and the no code movement within marketing.

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In this episode of the Net Positive Podcast by upflowy we hear from Anna Cheng. Anna has had an impressive career, she is currently Growth Marketing Manager at Brighte. Previously Head of Growth at Curious Thing. Before that, she was Spaceship's 3rd employee where she created a pre-launch viral campaign that had over 40,000 sign ups and helped them get $100m in FuM in just 4 months.

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