Rob Lawson, CEO and Chief Digital Strategist at iQuantum, weights in on the debate surrounding social media outsourcing. Find out why Rob believes that in certain circumstances and for certain organisations outsourcing is the way to go. Episode #10 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Rob Lawson on LinkedIn iQuantum  website, Facebook, … Continue reading #10 Rob Lawson on Social Media Outsourcing →

Do you know how our (your?) 11 and 12 year olds are interacting with social media? You might be surprised. Samantha Russell has been a Melbourne 6th grade teacher for several years – she offers on-the-ground insight to her student’s apps of choice, the playground politics of online inclusion, and the ways in which children … Continue reading #09 Samantha Russell on School Children and Social Media →

Shourov Bhattacharya, lead singer in The Bombay Royale explains how the band engages with social media – how much, where, when and importantly – why. Episode #08 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes The Bombay Royale website, Facebook page and Twitter account ReverbNation Band Camp Myspace SoundCloud Bombay Royale’s YouTube video clip of You Me Bullets … Continue reading #08 Shourov Bhattacharya on Music Bands and Social Media →

Sukin is an environmentally conscious, natural personal care company based in Melbourne, Australia. For almost 3 years Sukin has embraced blogger outreach as a core part of their marketing communications mix. Marketing Exec Amy Eleftheriadis shares her thoughts on the rising influence of bloggers and what that means to brands, especially those operating within the beauty … Continue reading #07 Amy Eleftheriadis on Cosmetics and Blogger Outreach →

Fowles Wine is an innovative winery located in the Strathbogie Ranges of Victoria. Communications Manager Charley May talks with Tim about a few of their quirkier wine brands and the contagious story-telling opportunities social media affords them. Episode #06 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher   Shownotes Fowles Wine website Fowles Wine Twitter, … Continue reading #06 Charley May on Wineries and Social Media →

Elizabeth Ebeli, Practice Manager of Digital Media at Slade Partners Executive Search, talks with Tim about the Australian digital and social media recruitment landscape. If you’re curious about salary bands, emerging skill-set requirements, the merits of building a personal online portfolio, and why Arts degrees are still important – it’s all here. This episode is a must for traditional … Continue reading #05 Elizabeth Ebeli on Recruitment and Social Media →

Daniel Bradby breaks down the build and launch process for commissioned mobile apps: establishing the use-case, monetisation rationale, project timeframes, iOS or Android, quotes vs. estimates, internal vs. external facing use-cases, scoping, wire-framing, design, testing, store submission, analytics, post-launch maintenance and updates, and app store reviews. Think you’ve got a great idea for an app…? Listen … Continue reading #04 Daniel Bradby on Android and iOS App Development →

eCommerce expert Ben Hoban discusses the various transactions and payment gateway options open to both micro and large businesses. If you are looking to ramp up your online sales or entering the space for the first time, have a listen to get the lay of the land. Episode #03 – Host: Tim Martin Subscribe via iTunes … Continue reading #03 Ben Hoban on eCommerce →

Does working for yourself make social media marketing an easier or harder task compared to running social media for an organisation as a salaried employee? Simon Waller, Director of mobile workforce training business Mobial, talks with Tim about the challenges of utilising social media for business, despite there being no sign-offs to navigate, no-one to set objectives, … Continue reading #02 Simon Waller on Social Media as a Owner-Operator →

Gaynor Alder, Editor-in-Chief of the Modern Woman’s Survival Guide talks with Tim on how she keeps her social media plates all spinning. Episode #01 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes The Modern Woman’s Survival Guide (MWSG) website MWSG Twitter, Facebook and Pinterest Creative Commons PicMonkey flickr Google Analytics Facebook Insights Full … Continue reading #01 Gaynor Alder on Social Media for Small Business →