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In this episode of Retail Leadership with Steve Worthy, I sit down with Lucas Piccinin, founder of NetConV, a platform designed to bring real-time expiration date transparency to grocery eCommerce.

We explore how grocers can turn a persistent operational headache into a competitive differentiator by:

• Integrating seamlessly with existing ERP systems
• Using algorithms to dynamically price products based on freshness
• Overcoming cultural and operational resistance to digital transformation

Lucas also shares his founder journey—from selling groceries online to spending three years perfecting the tech—and why U.S. grocers who adopt now will have a decisive edge in the market.

Whether you’re leading operations, innovation, or eCommerce strategy, this episode will challenge how you think about inventory, pricing, and customer trust.

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