With 28 Years Later: The Bone Temple underperforming at the box office this week, Matthew and Simon are digging into the audiences and comparisons to the previous instalment to find out why, and what opportunities marketers may have to boost the title's performance. Mercy pre-sales give us a look ahead to Chris Pratt's next big screen outing here on Behind the Screens.

Topics and times:

• Netflix news from the trades - 0:26
• Small-screen plotting and the erosion of attention - 2:37
• Weekend box office overview - 4:57
• 28 Years Later: The Bone Temple international box office breakdown - 6:34
• 28 Years Later: The Bone Temple marketing and reception - 7:26
• 28 Years Later: The Bone Temple audience analysis and marketing opportunities - 8:45
• Mercy pre-sales comparisons and impressions - 12:14
• Mercy pre-sales audience - 13:09
• Next week - 14:45

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