US markets open little changed as investors digest a blockbuster media deal and brace for delayed inflation data. Netflix (NFLX) has agreed to buy the studio and streaming assets of Warner Bros. Discovery (WBD) in a $72 billion cash-and-stock deal, scooping up HBO, Max, and iconic franchises like Harry Potter, Game of Thrones, DC, Friends, The Sopranos, and more. The acquisition caps a fierce bidding war that included Paramount Global (PARA) and Comcast (CMCSA) and marks Netflix’s biggest-ever swing into legacy Hollywood. Analysts say the move cements Netflix’s lead in streaming but raises questions about integration costs, labor, and regulatory risk, especially with Paramount still signaling it may keep fighting for a role in the process.

At the macro level, Wall Street is watching the September PCE report, the Fed’s preferred inflation gauge, after its release was delayed by the 43-day government shutdown. Economists expect core PCE to rise 0.2% month over month and 2.8% year over year — slightly below the Fed’s prior 3.1% year-end projection — but the data is stale and unlikely to shift expectations for a rate cut next week. Fed officials remain split, with some policymakers worried about sticky inflation and others focused on labor-market softness.

Apple (AAPL) is also in focus after a wave of senior departures, including longtime COO Jeff Williams, the company’s general counsel, its AI chief, and design lead Alan Dye, who is heading to Meta (META). While the exits raise fresh questions about Tim Cook’s eventual succession and Apple’s AI strategy, analysts note iPhone 17 Pro demand and services revenue remain strong, and the stock is still up double digits year to date.

In trending tickers, Southwest Airlines (LUV) cut its 2025 profit outlook on shutdown-related flight disruptions and higher fuel costs, Hewlett Packard Enterprise (HPE) slid after AI server deals were pushed into 2026, and Victoria’s Secret (VSCO) rallied on its strongest quarterly sales growth in four years and a raised full-year outlook.

Takeaways:

Netflix to acquire Warner Bros. studio and streaming assets for $72B, grabbing HBO/Max and top global franchises

PCE inflation print finally arrives after shutdown delay but is unlikely to change next week’s Fed decision

Apple faces a high-profile management shake-up as key execs in ops, design, and AI depart

Southwest trims guidance on shutdown-related disruptions; HPE pushes some AI server deals into 2026

Victoria’s Secret posts its best sales growth in four years and raises its full-year outlook

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