In March 2026, Netflix plans to release two high-profile original films, sparking an internal competition for viewership dominance on the platform's global charts. The first contender, War Machine, arrives on March 6 and stars Alan Ritchson in a gritty science-fiction story about soldiers fighting an extraterrestrial threat. This action-heavy spectacle is followed on March 20 by Peaky Blinders: The Immortal Man, a cinematic continuation of the famous crime saga featuring Cillian Murphy. While the former relies on intense physical stunts and sci-fi thrills to attract fans, the latter leverages a massive existing fanbase and period-piece prestige. This strategic scheduling highlights the streamer's focus on using star power and established franchises to maintain its position as a market leader. Ultimately, the success of these movies will be measured by digital engagement metrics such as total hours watched and audience retention rates.