Network in Action Speaker Series: Unlocking Influence with the B.A.N.K. Methodology
In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence.
As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients.
Rethinking Sales: From Numbers to People
This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment.
Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can:
Increase closing ratesReduce friction in conversationsCreate stronger, more authentic connectionsKey Insight: Sales is not a numbers game—it’s a people game.
The Four B.A.N.K. Personality Types
Cheri introduces four distinct personality types that drive decision-making:
Blueprint – Structured, detail-oriented, and risk-averseAction – Fast-paced, results-driven, and competitiveNurturing – Relationship-focused, empathetic, and collaborativeKnowledge – Analytical, data-driven, and logicalUnderstanding these types allows you to tailor your message for maximum impact.
Why Personality Alignment Matters
One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes:
18% success rate when personalities are mismatched82% success rate when communication is alignedThis dramatic difference highlights the importance of speaking your customer’s “language”.
Influence Over Sales
Cheri emphasizes a modern approach to business:
Replace “selling” with “influencing.”
By focusing on influence, professionals can:
Build trust fasterCreate meaningful conversationsDrive decisions without pressure or manipulationCracking the Code in 90 Seconds
The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to:
Adjust your communication in real timeIncrease engagement instantlyImprove conversion rates with minimal effortReal-World Applications
This methodology extends far beyond sales and can be applied to:
Networking – Build stronger, faster connectionsReferrals – Improve quality and conversionClient Relationships – Deepen trust and retentionHiring – Identify the right fit for rolesMarketing – Personalize messaging at scaleLeadership – Communicate effectively with teamsLeveraging AI for Scalable Influence
Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling:
Personalized communication at scaleAutomated personality insightsData-driven decision-makingThis combination of human psychology and technology creates a powerful advantage in today’s AI-driven world.
From Struggle to Success
Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that:
Mastering human behavior—not just sales tactics—is the key to exponential growth.
Who Should Attend?
This session is ideal for:
EntrepreneursSales professionalsBusiness ownersLeaders and executivesAnyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework.
Learn how to crack the code of influence and turn every interaction into an opportunity.