In this live episode Alex consults Michelle Fuller - One Bold MF - on her new coaching offer. They dig into offer, copy, and how to leverage diffferent copy structures. Want to get 1:1 consulting? Book your time here: https://calendly.com/hiddenfallsmedia/60-min-consultation

The secrets revealed in this 6 minute episode have the ability to add $100,000 per month into your pocket if you execute.

Niche down they say! PSHHHHH while it is super effective when done correctly, the statement above is typically where most internet gurus leave you.... with just a buzz word.

In this episode Alex breaks down the key componenets and questions that ACTUALLY build a niche market for you to cherry pick from at will. It's a lot simpler than you would think.

Looking to get more help? For $495 you can get access to our team of neuromarketers to help you build your own niche market. Just use this link to schedule: https://calendly.com/hiddenfallsmedia/60-min-consultation

Book your time now, and save yourself the time, money, and headache of trying to do this yourself.

In this episode you get to hear the inside conversation between a tech/IT company and Alex on how to leverage content, paid media, and business development for growth.

Understanding your customer life cycle is the key to how big brands grow. You hear people like Mr. Wonderful or Mark Cuban on Shark Tank talk about the importance of understanding your numbers, but what numbers are they talking about??? In this episode Alex breaks down the 5 main stages each person goes through inside of the buying cycle, and how to market appropriately.

At just 17 years old, Henny Prod is a successful photographer and videographer specializing in rap music videos. He touts himself as a one-man band that does all aspects of his craft himself, with customer satisfaction at the center of it all. Lined up to do sports photography for his school when Covid hit and shut it all down, Henny was taken down a different path. On a family trip to Chicago, he met Famous Dex and his videographer and thought he could be successful in that space. With NFT's entering the scene, musicians are getting more exclusive with their content. Henny see's vinyl coming back as a collector's item, with art being a big part of it. Connecting with their audience is a big part of the rap world, and vlogging is on the rise. Being a musician is no longer just about making music, you have to create an experience.

What You'll Learn:

• How the rap industry is on top of social media.
• How NFT's are changing the music industry.
• How exclusivity can drive sales.
• How taking a step back can propel you forward.

Favorite Quote:

"Dig deep on your strengths, rather than focusing on your weaknesses." -Henny Prod

Alex is coming in hot today with a stinger of an episode. Keeping it short and sweet, he goes over the 3H formula that helps him and others to get all of their conversions. Implement this strategy today and you'll see dramatic results.

What You'll Learn:

• What the heartache strategy is.
• What the helping step consists of.
• What happily ever after advertising means.

Favorite Quote:

"We have to go after the heartache, then we can get to the helping." -Alex Vonderhaar

How well are you communicating with your audience? Is your content clear and engaging? To succeed in this digital age, you'll need to create quality content, and Alex is here to teach you how. You'll want to grab a pen and paper and share this episode with anyone on your team. What You'll Learn:

• The steps to becoming a prolific content creator.
• The four stages to learning well.

Favorite Quote:

"We're in a digital age, where content consumption is at an all-time high." — Alex Vonderhaar

Do you have a goal of building a 7-figure business in 12 months? Alex says that's plenty of time to make that happen. We're already a month into 2022 so you should have mapped out your revenue goals for the year. If you haven't, we're here to help. Alex is sharing which questions to ask in order to create your revenue goals. Once we have our numbers, it's time to plug them into a spreadsheet to see if we're on course to hit our goals.

Everything we do rises and falls on strategy sessions. This is when you discover what it's going to take to get you to your numbers. Reverse engineering your goals is a great way to see how many sales calls, for example, you need every month. It's important to come back to your sales and revenue goals everyday and to keep a scorecard on your KPIs. Anytime you feel like you're falling behind, go back to your spreadsheet and go over the economics on how to make your goal a reality.

What You'll Learn:

• How to start breaking down revenue goals.
• How to tie KPIs to revenue goals.
• Why excel spreadsheets are your friend.
• What a scorecard is and how it works.

Favorite Quote:

"Most people tell me they had no idea it was that easy to become a 6 or 7-figure brand." -Alex Vonderhaar

Alex is coming at you solo today to share his biggest life lesson as a neuro marketer. It happened with his very first neuro marketing client. He was confident he could help his client and ended up generating $2million in 3 days off of $50k in ad spend. Alex had hit it out of the park and was on cloud nine. Until he got a text that there was a problem. It turns out Alex had done too well. He sold more inventory than was available. Customers' money had to be returned and the company's reputation took a big hit.

Not only did Alex not get paid, but he worked for free the next three months to help turn the company's reputation back around. It taught him a valuable lesson, though, a lesson he credits with generating $60million in 2021 for his clients. He learned to ask better questions. Now he requires all new clients to go through a two-day deep dive. He makes sure he has all the data he could possibly need before he starts making any decisions.

What You'll Learn:

• How Alex got into marketing.
• How to ask better questions.
• What one quality every entrepreneur has.
• What Alex's two-day deep dive consists of.

Favorite Quote:

"Great businesses are focused on creating an amazing experience for their customers." - Alex