Have you ever gone shopping and noticed you’re more drawn to certain products over others? Ad-tech company Neuro-Insight most likely can help you understand these things based off their unique approach to studying the subconscious. Neuro-Insight’s unique approach helps brands fully understand a consumer’s subconscious, therefore providing a better way to understand their decision-making process. Neuro-Insight CEO, Americas, and Europe, Pranav Yadav breaks down the company’s unique approach and we discuss what makes a brand truly stand out.

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