Never Mind the Buzzwords

Never Mind the Buzzwords

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Never Mind the Buzzwords episodes

  • SPECIAL: Downsizing but Upscaling

    SPECIAL: Downsizing but Upscaling

    Rebranding your agency is not a simple task. Believe us! It may have looked silky smooth from the outside but in actual fact, it was a massive challenge!

    Unquestionably, the best way to dissect the mammoth undertaking is a podcast with our directors. 

    Drew, Mike, Chris and Luke discuss the frustrations, the ambitions and the key decisions Kairos Media manufactured for the biggest decisions we’ve made as an agency…

    30 min
  • Season 1 Finale: The Ups & Downs of a Co-Founder

    Well here it is... our Season 1 podcast finale! 

    The last 6 months have been tough for everyone, and it is great to hear from employees on how they have been dealing with it all. It is nice to know businesses are coping, but has anyone asked how the founders of the business are coping? 

    This episode is a little different. We have brought Mike Craddock and Chris Parnell, Kairos Group Co-Founders, on to speak about how they have dealt with everything. Our host Luke asks the questions no one else has, even the personal questions... 

    Again, this is our last episode of Season 1! We are so excited to show you the next phase of Never Mind The Buzzwords, but until then, sit tight and enjoy the final episode! 

    37 min
  • It's esports, not eSports: COVID is boring. Let's talk esports.

    Well the time has come for the final episode of It's esports, not eSports - Season 1 

    We have had the best time chatting all things esports to the listeners and we hope you have also enjoyed it and taken on board some of the learnings we have talked about. We cannot wait for Season 2 to kick off, which is coming sooner than you think! We have some cool ideas in the pipeline! 

    Anyway, back to this episode. Drew, Matt and new speaker Rahul are doing a final round up of the changes in esports and the industry over the last 7 months. The pros, cons and the downright wrong in esports that happened whilst the world was in lockdown! 

    See you soon for Season 2! 

    41 min
  • Ep7. Should you really give a sh*t about 5G?

    It seems technology is hot on the lips of everyone these days and, at least for regular folk, it's an area not many people know well enough to talk fluently on - enter Luke, Dom and Josh, Kairos Groups technology know-it-alls.

    Join the team as they explore the latest advancements in gaming technology, 5G, AR and VR.


    44 min
  • Ep6. Keep up or get f**ked. The secret to connecting to consumers in 2020.

    The title says it all... 

    We are back with our latest episode of Never Mind The Buzzwords!  

    2020 has been a crazy year to say the least. A year no one will forget for the rest of their lifetimes, for more than one reason. One of the biggest aspects that we (marketers like ourselves) will not forget is the change in consumer behaviour across all industries.

    Mike, Dom and Ross discuss in finer detail the changes in consumer behaviour over the last 6 months, as well as their predictions for the final 6 months of 2020 and beyond. 


    48 min
  • Ep5. SPECIAL GUEST Kieren from Excel Esports: How to build a Global Esports Brand

    It's esports, not eSports: How to build a Global Esports Brand

    There's an overload of expertise in this weeks episode you simply won't find anywhere else. Managing Director of Kairos Media Drew Townley & Senior Account Manager Matt Fawdrey are joined by Co-Founder of Excel Esports Kieran Holmes-Darby. Kieran founded Excel Esports alongside his brother back in 2014 and has grown his gaming and esports organisation to new heights over the last 6 years. Listen now to get some serious advice on how to build a global esports brand.

    48 min
  • Ep4. Influencer Marketing in a Post Pandemic World

    Michael Craddock & Drew Townley are joined by first time speaker and Account Director at Kairos Media Suzi Martin to discuss: Influencer Marketing in a Post Pandemic world.

    The team discuss the effects of COVID-19 on Influencer Marketing Industry, the shift in creativity from brands and what the future of Influencer content looks like post pandemic.


    33 min
  • Ep3. SPECIAL EPISODE: esports Hot or Not

    Kairos Group presents our Never Mind the Buzzwords special: It's esports, not eSports.

    Welcome to the first special edition episode of it's esports, not eSports where we talk all things marketing, brands and social media with an esports twist.

    Up your game this week with industry leader Drew Townley, Kairos Esports Senior Partnerships Executive Tom Harris & Senior Accounts Manager Matt Fawdrey as they share their honest and somewhat brutal opinions of non endemic brands, teams and influencers making moves in the industry.

    44 min

About Never Mind the Buzzwords

From the publisher's feed

Never mind the buzzwords explores the world of brands, marketing and social media, minus the bullsh*t. This is a bored-of-the-traditional podcast, from a bored-of-the-traditional, creative social…