Never Mind the Buzzwords

New speakers, new topics! 

Episode 2 is a TikTok fuelled conversation with Tom, Melissa and Louis. They are members of the Kyma Media team, who are one of the largest gaming and sport media owners. 

In this episode the team discuss the burning topic on everyones minds "Why should we be paying attention to the new kid on the block...TikTok?". They also take a look at why user retention on the app is significantly higher than others, and how brands are slowly but surely dipping their toes into the hype.

In our first ever episode of Never Mind the Buzzwords we look at the power of gamers & the untapped opportunity for brands looking to move into the space. Join us as we discuss: how COVID has changed the world of esports and gaming; gaming stereotypes and the reality of what those audiences look like today; how gaming has moved into the mainstream; what brands are doing it right & who's way off the mark.

Included links for podcast episodes that our teams have been listening to this week in support of #BlackLivesMatter. 

1619: A Podcast from the NY Times https://spoti.fi/3ebAIKi

Ted Talks Daily https://spoti.fi/2YJxV4n

Sunday Supplement https://spoti.fi/3fyusN0