This week's exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss.

Chris Voss is also the author of the world renown book "Never Split the Difference: Negotiating As If Your Life Depended On It" – recounting the practices and tactics Chris used in hostage negations and how it can be applied to business negotiations.

Mark, Justin, and Chris breakdown the process of becoming a hero for the buyers we're selling to. Showcasing our desire to collaborate to mutually succeed. It's not a simple, linear path, but Chris believes uncertainty is an opportunity for our genuine curiosity to allow us to be open to new ideas that can navigate us down a path to success we never would have imagined before.

You will learn how to become a trusted advisor for your buyer. We discuss how Chris' tactics in hostage negotiations can be used to achieve your marketing goals.

https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1689265994&sr=8-1