Let's face it, there's a million reasons why we should just work harder than our competitors, right? We want to serve our clients better, faster, cheaper (sometimes), and be the best (fill in your profession here) we can be.
But here's the tea.
We can't always be the best and we can't always compete with competitors that have been at it for years and years.
So what the hell are we going to do?
We're going to do the opposite of what everyone else is doing!
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