This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset. 

Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small business!

This week’s Marketing HOT TAKE: Sometimes all you need is an ad! Creativity is important in marketing, but don’t forget about a simple, tried-and-true ad.

Disagree with me? Let me know in the comments!

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Chapters:

00:00 Welcome to our 150th Episode!

03:42 Google Ads for Small Businesses

09:21 Targeting and Placement: Where Google Ads Appear

15:07 The Shift from Keywords in Google Ads

22:38 Bidding Strategies: Smart Bidding and Automation

25:40 Ad Creation and Optimization with AI

29:17 Tracking and Measuring Success in Google Ads

30:29 TLDL; New and Improved Google Ads in 2026

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Are Google Ads Still Worth It In 2025? https://youtu.be/9vi6yxFEGoM 

Support This Podcast: buymeacoffee.com/sobmarketing 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog 

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