It not only matched my objectives, but it also had a strong audience connection. No matter what choice an author makes about a book or brand, it is critical to keep the audience in mind since, for an activity to succeed, the audience's desires and requirements must be met. My target audience for the New degree Press is fiction readers, particularly those who are interested in the YA category as I currently write Young Adult Historical Fantasy. I've established a social media presence, so I'm aware that the majority of my readers are active participants in the Bookstagram community on Instagram.