New Product Innovation NPI - ابتكار المنتجات الجديدة

في الحلقة دية هنتكلم عن اول محرك للنجاح في تطوير المنتجات الجديدة وهو عامل التركيز لدي الشركات في ابقاء عدد المشاريع الخاصة بتطوير المنتجات اقل ولكن بأداء أفضل وموارد أفضل. هنتكلم أيضا عن ما هي أهم ٦ عوامل يجب اخذها بالحسبان لتقييم اَي مشروع تطوير منتجات جديدة

In this episode we talk about the types of new products. There are 6 types of new products ranging from new to the world products like the first digital camera. Also new to the firm product which is an existing product in market but the first produce it for the first time. Addition to existing product lines as adding liquid detergent to already existing powder ones. Also improvements to existing products, repositioning and cost reduction

In this episode we talk about the remaining 4 of the Seven deadly sins of new product development and in the final recap how we can solve these problems.

In this episode we talk about the first 3 of the seven deadly sins of product development في الحلقة دية هنتكلم علي اول ٣ من السبع اخطاء القاتلة لتطوير المنتجات

In this episode we discuss about what is meant by a product, foods & service and the mistake of mixing between goods and products. Also we define the different types of products and different attributes of services.

This is an Introduction on new product innovation podcast