This may have been arguably most important guest as you most likely don't know who Gary Illyes is (and he likes that way). He works at Google as a Trends Analyst, but he downplays his importance as he is truly a humble guy. We discuss how to REALLY get to top of search for Google, Why he stopped using Twitter and how is working to protect true ecological systems throughout the world. He is one of the people on the Google Search Team which control 70% of all search worldwide! Not to mention, he opens up about wha's important when getting ranked in google as he is a world leading authority. To learn more about New Theory, go to: http://NewTheory.com

Ben Shahin started http://AllyUS.org with a singular vision in mind, to provide an an unbiased resource to impact policy decisions both locally, nationally and even globally. Users can debate the issues without the fear of repercussions. It gives both sides of the story and can potentially end fake news as we know it. Check out this disruptive platform here and own your democracy: http://Allyus.org

Bastian Ernst joins the New Theory podcast as he discusses the new trend of Respect Based Marketing. Is this a real new and novel approach or simply a another way to spin an old way to promote your business.

New Theory podcast sits down with Instagram wise guy Mike Ruga for our next installation of Cigar Room Confessions. He may act like a clown online, but this guy is all business. Although he is not looking to cash in right away, he's taking the long view, building his brand and puffing few black and milds along with way.

Sarah and Laura Bellini join the New Theory podcast as they are starring in the upcoming sitcom "Trust" which launches March 25th on FX at 10pm. They hail from Germany as well as lived in Italy as they've been acting since 9 years old. They share their story and how they grew into playing the part of the "Getty Twins".

New Theory interviews Good Doctor Star Tamlyn Tomita as she joins the podcast as we discuss the hit series, where her character is going and even current dynamics in Hollywood.

Lorenzo Abbatiello is not your typical Italian-American who grew up in Long Island. Although he went to school for his Masters and became a CPA, he yearns for making his culture the center of his personal and professional universe. He's currently developing a food series which reminded me a younger Anthony Bourdain. Also my Lorenzo sells Jewelry amongst other things. Check out Lorenzo here: https://www.jewelrybylorenzo.com/

Launching a new segment called Cigar Room Confessions as we discuss how to get your idea picked up for a movie or TV series. Kevin who is currently in the process of pitching his show provides some valuable insight into the process of what and how to do it on your own.

Launching a new segment called Cigar Room Confessions as we discuss how to get your idea picked up for a movie or series from Kevin who is currently in the process providing valuable insight.

Dr. Lily Talakoub is a board-certified dermatologist and a fellow of the American Board of Dermatology. She shares her story of how she bootstrapped her practice by starting out1 day a week to a 6 room facility and shows no signs of slowing down. She only likes to use aesthetic technologies that have more of an immediate result and has done pretty much everything herself in order to 10X her practice. Check her out here: http://www.mcleandermatologycenter.com/ Podcast Sponsor: http://ThePSNetwork.com