New Year Website Optimization Tips In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way. Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems.   Darcy delves into practical marketing tips, focusing on optimizing doula websites for higher client conversion by ensuring ease of navigation, clarity in service areas, and removing barriers for prospective clients. She also talks about checking the functionality of your website links and maintaining clear and concise communication on your service offerings.   This episode is perfect for both new and experienced doulas aiming to refine their marketing strategies and streamline their business processes in the new year. Check out the Doula Website Templates she mentions here: https://douladarcy.com/doula-website-template Follow Darcy on Instagram at @TheDoulaDarcy https://www.instagram.com/thedouladarcy/   00:00 Welcome to the Doula Darcy Podcast 00:47 New Year, New Beginnings 01:43 Mindset Shifts for Success 03:16 Upcoming Events and Exciting Plans 06:13 Website Optimization Tips 08:34 Common Website Mistakes 13:18 Making It Easy for Clients to Hire You 18:06 Doula Darcy's Rant and Final Tips