Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

• What SEO really is and why it's not as scary as it seems

• Why doulas can’t afford to ignore SEO in today’s digital landscape

• How your website can act as your best employee—working 24/7 to bring in clients

• Key SEO concepts explained in simple terms (like you’re in 5th grade!)

• The two most important SEO fixes doulas should focus on now

• Julia’s journey from doula to digital expert and how she’s supporting others

• Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast

Connect with Julia: Website: doula design co.com Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

 

Connect with Darcy: Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates: https://douladarcy.com/doula-website-template

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed.

Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth.

This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond.

What We Talk About:

• What neurodivergence is and why it's crucial to understand in perinatal care

• How doulas can create more inclusive intake forms and birth plans

• Supporting neurodivergent communication and sensory needs during labor

• How undiagnosed neurodivergence may intersect with perinatal mental health

• Preparing neurodivergent families for the postpartum period

• Why “neuro-affirming” care benefits all clients—not just neurodivergent ones

Resources Mentioned:

• Alix’s Birth Planning Bundle for Neurodivergent Families: Love Tenderly Website

• Follow Alix on Instagram: @lovetender.ly_doula

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of My Doula Village.

Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person.

 

Whether you're a doula, a birth worker, or a solo entrepreneur, this episode will inspire you to prioritize rest, connection, and real support in your professional journey. Get a glimpse of the clarity, creativity, and soul-fueling energy that only retreats like this can provide.

 

In This Episode, You'll Hear:

• What it's really like to retreat with your doula colleagues

• Why community is essential to avoiding burnout

• How in-person connections amplify business growth

• Real stories of transformation, laughter, and late-night chats

• Why you’ll want to be at the next My Doula Village retreat

Links & Resources:

• Join My Doula Village – Your online home for support, strategy, and sisterhood

• Follow along on Instagram: @TheDoulaDarcy

• Want to be at the next retreat? Learn more here.

 

 

My Doula Village members featured on this epsiode:

Leslie Owens of Mother Nurture Maternity Lactation in Atlanta

Lacy Anderson of UP Family Doula in the Upper Peninsula of Michigan Christine Freeze of Otters Embrace Doula in Houston Lynn Eads of Learn with Lynne in Detroit Emily Wannenburg of 4th Trimester Fitness Method 

Chelsea Lambert of The Manistee Midwife

 

 

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two.

She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect.

Darcy reminds us that self-care isn’t selfish — it’s strategic. Whether it’s savoring your morning coffee, booking a massage, or committing to a business retreat, these investments in yourself ripple into every corner of your life and work. She challenges you to schedule micro and macro moments of care, joy, and reflection into your calendar — because when you thrive, your business thrives.

Darcy also shares details about upcoming opportunities to join her, including the Maine Doula Retreat and the Birth Worker Retreat in Clearwater, Florida, in January 2026 — the ultimate chance to reset, recharge, and set powerful intentions for the new year.

✨ In this episode you’ll hear:

• Why Darcy doesn’t separate her life from her business — and why that’s a strength

• The breakthroughs she experienced at her mastermind retreat and live event

• How putting yourself at the top of your to-do list can transform your business

• Simple self-care practices you can start today (without spending money)

• An invitation to join the Birth Worker Retreat in Florida for an unforgettable business and self-care experience

Resources & Links:

• Join the Maine Doula Retreat → https://douladarcy.com/doula-retreat-maine

• Book your spot at the Birth Worker Retreat → www.thebirthworkerretreat.com

• Learn more about working with Darcy →  https://douladarcy.com/work-with-me

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her to create Your Birth, Your Options, and how doulas can leverage her course to serve their clients and grow their own businesses.

What You'll Learn:

• Why "passive" income isn’t so passive at first—and why it’s still worth it

• The hidden hurdles that hold entrepreneurs back (hint: it’s usually you)

• How childbirth education empowers clients to advocate for themselves

• Ways doulas can offer Kelli’s course to their clients (and earn affiliate income)

• The importance of being real, showing up authentically, and starting imperfectly

Links Mentioned:

• Connect with Kelli: kelliblinn.com | Instagram @doulakelliblinn

• Email Kelli: [email protected]

• Learn more about Your Birth, Your Options digital course: https://www.kelliblinn.com/online-childbirth-education

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads?

In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically.

Learn how to: 

• Create 90 days of content in 30 minutes
• Use Facebook or Instagram to actually get leads
• Overcome the fear of putting yourself out there
• Build trust with your ideal clients online
• Repurpose content using simple systems and AI tools
• Embrace your worth and charge confidently for your services

 

 ✨ About Tracy: Tracy Beavers left a 20+ year corporate career to build a successful business teaching entrepreneurs how to grow with visibility, not ads. She's a mom, a dog-lover, and your new go-to coach for showing up with confidence!

 

📌 Join the FREE Masterclass she mentioned: "How To Grow Your Email List & Attract Your Ideal Clients Without Paid Ads" 

https://www.tracybeavers.com/masterclass

 

Connect with Tracy: 

 

Instagram: @tracybeaverscoaching 

Free Facebook Group: Be A Confident Entrepreneur 

Podcast: Create Online Business Success https://www.tracybeavers.com/podcast 

 

 

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times.

Key Takeaways:

The feast or famine cycle is a normal part of doula life—even for seasoned pros.

Slower seasons are not a reflection of your worth or skill.

Building a strong marketing foundation (SEO, social media, networking) is your lifeline.

Don’t panic and overhaul everything—get back to basics!

Focus on visibility and consistency, not just new certifications or price cuts.

Remember your impact—reflect on client testimonials and positive feedback.

Entrepreneurship has seasons—prepare emotionally and financially.

Feeling "not enough" can linger at any stage.

Ground yourself in your progress.

 

Mentioned in this episode:

My Doula Village:

www.MyDoulaVillage.com

Doula website templates:

 https://douladarcy.com/doula-website-template

 Connect with Darcy:

https://www.instagram.com/thedouladarcy/

 

From Side Hustle to Six Figures with Christine Rogers

Episode Summary: In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business.

We dive into: ✅ Christine’s journey from charging $500 per birth to $2,600 per birth ✅ Overcoming the fear of raising prices and recognizing her worth ✅ How community and coaching helped her push past self-doubt ✅ The power of networking, consistency, and taking action—even when unsure ✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams

If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen!

🔗 Connect with Christine: 💻 Website: DrawNearDoula.com 📷 Instagram: @DrawNearDoula

 

Join My Doula Village: https://douladarcy.com/my-doula-village

🎧 Listen now and get inspired to take your doula business to the next level!

Doulas, are you turning away clients because you're booked solid? 

It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you.

If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you.

I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free.

🎙️ In this episode, Juanita shares: ✅ Why she resisted starting an agency for so long ✅ The breaking point that made her say, “I have to do this NOW” ✅ How she launched her agency in one week—without the overwhelm ✅ The biggest myths about starting an agency (and what’s actually true!) ✅ How she now supports more families, makes more money, and has more control of her schedule

If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what’s possible.

🎧 Listen now! And if you need help growing your business, send me a DM—I’d love to chat. www.TheDoulaDarcy.com www.instagram.com/thedouladarcy 

 

In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training.

The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What’s her secret? Boundaries. Crystal clear, unapologetic boundaries.

From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week’s podcast episode.

They discuss Allison's unique approach to running a doula agency with strong boundaries. Alison shares her expertise on setting client expectations, mutual interviews (meaning families have to apply to work with her agency in Austin!), and pricing structures.   They also delve into the importance of clear boundaries for sustainable and fulfilling doula careers. The episode emphasizes that having well-defined boundaries enhances both client satisfaction and doula well-being.     00:45 Meet Alison Coleman 01:55 The Importance of Boundaries in Doula Work 03:20 Running a Successful Doula Agency 04:54 Setting Client Expectations and Boundaries 08:53 The Application Process for Clients 16:29 Ensuring a Good Fit: The Interview Process 21:32 Onboarding and Invoicing Process 21:55 Training and Mentorship for Doulas 23:42 Compensation Structure 25:09 Handling Client Issues 26:46 Setting Boundaries with Doulas 30:35 Training Programs and Workshops 33:52 Final Thoughts and Contact Information Learn more about ABG Postpartum Doula Training here: https://www.abgdoulatraining.com Follow Allison Coleman on Instagram: https://www.instagram.com/abg_pp_doula_training/