After the temporary shutdown of motorbike hailing service, Gokada, which took effect from Wednesday, August 14th, 2019, the brand has returned on Monday, August 26th, after its plan to re-strategize after their CEO faced 'operational' hurdles during a ride. The return falls into a period of a price war, market expansion, and government regulations. The company’s Co-CEO, Ayodeji Adewunmi, said they will not engage in a price war as it is not a sustainable strategy, but rather focus on the experience, which they think is important as for every order Gokada fills, they get about 15 additional orders that can’t be fulfilled, which Adewunmi says clearly shows that the market is there. He added that they are building the brand into a premium standard and that they will be able to meet the high demand for their service and boost the economic growth of their market. While Gokada’s biggest rival, ORide has spread its tentacles into 3 other states outside Lagos, Gokada has said this will not dictate its pace, or affect its mode of operations, as it stands by its decision to make Lagos it's capital base, as it is tremendously enormous. On the regulation of the business by the Lagos state government, Adewunmi said it will create an advantage for players in the market and attract needed investors. So it’s something that they embrace 100%, and the company is working with the executive, and legislative arms of government to ensure that whatever the conclusion is, “Gokada can contribute to the regulation.”
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