In today’s episode, I dive into the world of newsjacking—a content marketing strategy that can either elevate your status as a thought leader or tarnish your reputation if handled poorly. I share my views on when newsjacking is relevant and valuable, offering advice on positioning yourself as a key voice within your industry. I also discuss when this approach veers into distasteful, classless territory—particularly when people exploit others’ misfortune for personal gain. Learn how to use newsjacking the right way, so you build rapport and credibility, and avoid the pitfalls of negativity and bad karma. If you care about making a real difference through content and want to use your platform positively, this episode is for you. Plus, hear more about the ongoing challenge of vlogging my ultimate ultramarathon to raise money for saving children's lives.

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