Today is day 2006 of my consecutive daily running streak. I have now covered 20,060km of a 40,075km goal — a full lap of the world on foot, in barefoot-style footwear, raising £1 million for children's causes.
On today's run I worked through something that has been sitting with me as I prepare to launch version two of my business operating system, Digital Operations Director. I am introverted. I am analytical. I am not the person who thrives on putting myself in front of a camera and performing for an audience. But I am in business, and I need leads. So what do you do when you hate conventional marketing?
I walk through the approach I am taking — built around Russell Brunson's four pillars of marketing, adapted to how I actually think and work. One quality piece of educational content per week. A lead magnet built around business efficiency metrics. A partnership strategy focused on accountants who work with the exact businesses I want to help. Affiliates built from clients and collaborators over time. No paid ads yet. No performance marketing. Just consistent, methodical relationship building.
The lesson, as it so often is on this run, is consistency. I did not cover 20,060km by being remarkable every day. I covered it by showing up every day. Business is no different.
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