I am on day 2,042 of a daily barefoot-style running streak. That is 20,420km covered, with 19,655km still to go before I complete the equivalent of a lap of the earth. Today's episode came out of a family day out for my son's 15th birthday, where I stumbled across a business model that genuinely made me stop and think.
It was a Race Across the World-inspired city experience in London. Families pay around £35 per person to navigate the city on foot, solve clues, visit checkpoints, and work as a team. The whole thing runs through automated WhatsApp sequences. No staff required. No physical presence from the business. Just a well-designed system delivering a real, memorable experience.
The margins are exceptional. The scalability is clear. And the lesson for any business owner is straightforward if you can build something that works without you being there every time, you have built something worth having.
I also reflect on how that same thinking applies to this streak. Consistency over intensity. Systems over willpower. Day 2,042 is not the result of extraordinary motivation. It is the result of a structure that makes showing up the default.
This vlog and podcast exist as part of my mission to raise £1 million for children's causes, including Great Ormond Street Hospital and BBC Children in Need. Every episode, every listener, every share moves that closer.
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