It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. We will stick to our usual five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs and Zero-Party Data; Future of Media.

This includes:

* CJEU decisions on Latombe (EU-US data transfers have survived, for now) and SRB (relative nature of personal data)

* UK legal updates and ICO consultations on ePrivacy-related topics

* Record public fines and enforcement actions in California

* Ongoing explosion of pixel and cookie-related lawsuits across the US

* Important fines in the EU, with CNIL’s unwavering passion for large-scale ePrivacy enforcement

* Agentic AI milestones for AdTech and customer centricity/empowerment

* Key initiatives to protect copyright holders from large AI labs (together with Anthropic’s settlement)

All references and links can be found in a separate blog post available to Masters of Privacy Connect subscribers on our website’s Newsroom section.

Our usual disclaimer: the voice that joins me today is a text-to-speech output generated with Eleven Labs.

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