How much competitive disruption is too much? Join Kelly Hopping and Marcus Sheridan, co-founder of PriceGuide.ai, for a conversation about the significance of disruption and differentiation in a competitive market, the impact of AI on the marketing industry and the necessity for marketers to adapt to new challenges. In this episode they also discuss the need for innovation, effective communication, and the importance of understanding buyer concerns, while also addressing the need for marketers to think creatively and embrace change.

What’s the secret to maximizing the impact of your content through smart distribution? In this episode, Kelly Hopping sits down with Ross Simmonds, founder and CEO at Foundation Marketing, to explore the transformative opportunities in today’s creator economy. From mastering content distribution to leveraging AI for content creation, Ross shares actionable insights on becoming a content guru in a rapidly evolving landscape. Tune in to learn how creators can think of their work as investments, ensuring every piece of content published has long-term value.

Can empathy and curiosity transform sales success?

Kelly Hopping and Aleasha Bahr, a sales strategist, sales coach and keynote speaker would both say yes! 

Join their conversation as they discuss the power of empathy, curiosity, and passion in sales. Together they explore how treating sales as market research can drive alignment between sales and marketing teams, the importance of creating a supportive sales culture, and strategies for building authentic, effective sales approaches. 

Plus, tune in for insights from Aleasha’s upcoming book and actionable advice for driving sales success!

Can traits define exceptional leaders and do you possess those traits? Tune in as Ryan Hawk, keynote speaker, best-selling author, and host of The Learning Leader Show chats with host Kelly Hopping about leadership traits, the power of curiosity and intentionality, and why adaptability is critical. Their conversation dives into the importance of building strong, collaborative relationships between sales and marketing teams, offering actionable insights for fostering mutual respect and driving results and the role of mentorship and community in personal growth. This episode is packed with wisdom to elevate your leadership game.

Join host Kelly Hopping for a deep dive into career growth, leadership, and trust-building with Steve Armenti, a marketing veteran with 15+ years of experience at top companies such as Google and DigitalOcean. In this episode, Steve opens up about his transition from sales to marketing, the game-changing role of psychological safety in the workplace, and his powerful "trust bank" strategy for forging meaningful relationships and long-term success. This episode is filled with actionable insights you won't want to miss from mentorship advice to tips on building a career grounded in trust and authenticity.

In this episode, Kelly Hopping and Nick Cegelski, founder of 30 Minutes to Presidents Club, discuss the importance of events in driving sales success. Nick shares effective strategies for pre-event prospecting, crafting outreach messages, and leveraging recognition at events to enhance networking opportunities. Together they discuss the importance of personal connections and tailored approaches in both virtual and in-person settings.

Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this conversation, they explore the report findings, including the evolving role of account-based marketing to the game-changing impact of AI, automation and privacy-first strategies.

Their conversation focuses on the go-to-market tactics that matter the most including the rise and impact of B2B influencers, how privacy-forward advertising will become the new normal, the impact of LinkedIn and display ads and how the manual ad era is over.

To download the report, visit here or https://www.demandbase.com/resources/report/download-2024-state-of-b2b-advertising-2nd-edition/

Tune in as Kelly Hopping, CMO of Demandbase and Mary Gilbert, fractional CMO at Folloze, discuss the differences between working in scale-ups and large organizations, the value of lateral moves in one's career, and creating safe spaces. In this conversation, Kelly and Mary explain the importance of systems thinking and understanding how decisions are interconnected to each other and their impact on the organization's goals. Tune in to hear their advice for fostering trust, authenticity, and building stronger relationships with team members through vulnerability.

In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivotal moments that accelerated her career. Together they discuss the need for marketers to be problem solvers, the importance of agility in marketing, and the critical role of company culture in driving success. Don’t miss this episode filled with advice for navigating the constantly evolving expectations of CMOs.

Tune in as Kelly Hopping, CMO of Demandbase, chats with Kyle Lacy, CMO of Jellyfish, on the importance of pushing through challenges of self-doubt and owning a number, like pipeline. In this conversation, Kelly and Kyle share advice on being less reactive and more mindful, and how to properly ask for promotions.

Together they also discuss the role of having “good taste” and how that helps B2B brands to stand out from the competition.