Episode Summary:

Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines.

In this episode, host Jenna Moser sits down with Marissa Furstenberg, CPA and co-founder of Rissa's Accounting, to unpack how the right accounting partner can transform your business from simply “staying compliant” to strategically growing. From streamlining tech stacks to making KPIs meaningful, Marissa and her team work as trusted advisors, not just report generators.

In This Episode:

✅ Why Xero outperforms QuickBooks for affordability, customization, and accountant-focused features

✅ How to combine Xero, Bill.com, and Avalara for a lean, scalable finance tech stack

✅ Avoiding expensive software traps, like CRMs that eat budget without delivering results

✅ Expanding from bookkeeping into taxes to become a one-stop financial solution

✅ Navigating complex state-specific rules, like Colorado’s “home rule” sales tax system, without triggering audits

✅ Using gross margin and cash flow as the KPIs that drive decision-making

You’ll also hear how Rissa's Accounting’s networking strategy and client education efforts led to their biggest growth month ever—proving that process, relationships, and clarity matter as much as the numbers.

Expect an honest look at why so many businesses operate in a state of “financial fog” and how the right partner can clear the path for confident decision-making. If you’re getting reports you don’t understand, this episode will change how you think about your books.

Golden Nugget:

"Numbers without context are just noise. When you understand your KPIs—like gross margin and cash flow—you can finally steer your business instead of reacting to it." — Marissa Furstenberg, CPA

Connect with Marissa:

• LinkedIn: linkedin.com/in/marissa-firstenberg-c-p-a-a8281825

Connect with the Show:

• Linkedin:linkedin.com/in/jworksvirtual
• Website: jworksvirtualsolutions.com 

Subscribe & Listen:

Spotify | Amazon Music | Or wherever you tune in

Created by J Works Virtual Solutions

We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Episode Summary:

Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines.

In this episode, host Jenna Moser sits down with Joshua Diodato, MBA, VP of Operations at Ecom Financial Services, LLC, to unpack why so many “fractional finance” providers fail their clients, and how EFS built a model that actually drives growth. From rebuilding broken books to giving founders the financial clarity they’ve never had, Josh and his team operate like true partners, not button-pushers.

✅ Why the balance sheet is more important than the P&L (and why most firms ignore it)

✅ How to inherit and fix messy books without making the same mistakes twice

✅ Automating processes, like their Airtable to QuickBooks three-way match, to uncover hidden profit leaks

✅ Founder education that turns “mystery numbers” into confident decision making

✅ Hiring for passion, drive, and client care, not just technical credentials

✅ Going beyond accounting to connect clients with vetted resources that solve bigger business problems

You’ll also hear how Josh’s sports team approach, clear roles, constant communication, and accountability, create healthier client relationships and better results.

Expect a candid look at the gap in today’s fractional finance market and how the right partner can protect your bottom line while building long-term resilience. If your current finance team is just “keeping you compliant,” this episode will make you rethink what’s possible.

Golden Nugget:

"If you’re only looking at your P&L, you’re missing half the story. The balance sheet tells you whether your business is truly healthy, and most firms aren’t even reading it." — Joshua Diodato, MBA

• Connect with Joshua Diodato on LinkedIn
• Ecom Financial Services, LLC,

Connect with the Show:

• Linkedin: linkedin.com/in/jworksvirtual
• Website: jworksvirtualsolutions.com 

Subscribe & Listen:

Spotify | Amazon Music | Or wherever you tune in

Created by J Works Virtual Solutions

We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Welcome to the first episode of The Next Cell Over, where sharp financial minds finally get the clarity, systems, and strategy they need to scale smarter.

In this kickoff episode, host Jenna Moser, Fractional COO and Strategic Growth Partner, shares what inspired the show and the patterns she sees again and again among brilliant financial founders: buried in delivery, stuck in complexity, and unsure what to fix first.

This podcast is for operators, the ones doing everything right on paper, but still feeling like the backend is barely holding together. If you're ready to clean up the chaos and grow something sustainable, this is your next move.

✅ The number one roadblock holding most bookkeepers, CFOs, and agencies back, and why no amount of tools can fix it

✅ A real client story that shows what happens when you finally see your business clearly

✅ Why The Next Cell Over isn’t about hustle, it’s about structure, clarity, and leading with confidence

✅ What you can expect from future episodes: short, strategic, and no fluff

• Apply to be a guest or take the Growth Assessment
• Learn more about Jenna’s services as a Fractional COO and Strategic Data Partner

Spotify | Amazon Music | Or wherever you tune in

We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.