Robert Hartline, entrepreneur, EOS implementer, and founder of Music City Work Club, joins Dr. Tara Perry to share how he went from selling cell phones out of the trunk of his car to building a company with over $100 million in sales — and then walked away to live in Costa Rica while it kept running. This isn't just a business story. It's a story about breathwork, manifestation, sobriety, armed robberies, and what happens when an entrepreneur finally stops firefighting long enough to become the fire chief.
Robert breaks down the frameworks, mindset shifts, and inner work that made sustainable success possible — and why love, not strategy, is the most important thing any entrepreneur can master.
KEY TAKEAWAYS
02:22 Robert went from not thinking of himself as a salesperson to recognizing sales as the most lucrative learnable skill on the planet.
13:11 Reading Traction was the first time Robert understood that entrepreneurship, like selling, is a skill with a recipe — not a personality trait.
15:50 Watching a fire chief stand back and observe while others fought the fire was the moment Robert realized he had been a firefighter, not a leader.
19:56 Do the work you love, with the people you love — Robert calls this the formula for heaven, and its opposite the formula for unnecessary suffering.
28:54 Robert scaled fast by teaching his team one thing: that caring about people is a skill, and it's the only skill that actually drives sales.
34:13 The weekend Robert moved his family to Costa Rica, he was robbed of $80,000. His nervous system activated — and for the next year, he unconsciously manifested break-ins, fraud, and theft until breathwork helped him see what he was creating.
38:00 A life coach asked Robert what he did. He said, "I sell cell phones" — dismissively. Her reframe of his impact changed his energy and 10X'd his results.
39:04 Breathwork became Robert's primary tool for shifting state — fear, guilt, creative blocks, high-stakes meetings — all addressable in under 10 minutes.
49:55 Robert built Music City Work Club first in his mind during a breathwork session — two years before it existed as a building.
52:40 The number one tool for finding your why is a friend willing to ask you a real question: What do you want to do while you're here?
RESOURCES MENTIONED
Music City Work Club — Robert's entrepreneurial community in Nashville for building businesses and lives worth living
The Decision Experience — Robert's breathwork and embodiment event, held every other Sunday in Nashville
Traction by Gino Wickman — The EOS book that changed how Robert built and scaled his business
Soma Breathwork — The rhythmic breathing practice Robert credits with transforming his inner life and sobriety
consulttara.com/book — Schedule your free consultation with Dr. Tara Perry
If you're ready to take your healing to the next level, schedule your free consultation with Dr. Tara at: https://ConsultTara.com/book