Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with Pittsburgh plastic surgeon Dr. Armando Davila for a thought-provoking conversation on the future of aesthetics, wellness, and preventative healthcare. Together, they explore why the industry's biggest opportunity may not be the next trending treatment, but a fundamental shift toward proactive care and long-term health optimization.

Dr. Davila challenges the common perception that aesthetic medicine is purely cosmetic, arguing instead that skin health, appearance, and wellness are deeply connected. He shares his perspective on why the best aesthetic outcomes have always been natural-looking, how social media has distorted public perception of plastic surgery, and why "aging gracefully" doesn't have to mean ignoring available tools and treatments.

Whether you're a practice owner, provider, or industry leader, this episode offers valuable insight into where aesthetic medicine is heading—and why the future may be less about beauty and more about helping patients live healthier, more confident lives.

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In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience.

They also explore how these innovations are being applied specifically within the field of aesthetics, where speed, personalization, and engagement are key. Shannon highlights how AI-driven tools can support practice growth while freeing up staff to focus on higher-value interactions, pointing to a future where technology plays an even more central role in patient connection.

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In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience.

They also discuss how refining communication strategies can lead to better outcomes, stronger loyalty, and a more differentiated practice. Dr. Tager offers thoughtful insights on how small shifts in approach can have a meaningful impact on both patient satisfaction and overall practice success.

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In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth.

They also highlight Terri’s continued success as a pillar of the aesthetics community, with a focus on elevating industry standards and empowering practices to reach their full potential. Her insights reflect years of experience and a deep understanding of what it takes to build a thriving, future-focused aesthetic business.

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Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow. 

From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it really takes to run a modern, efficient practice. It’s an insightful listen for anyone looking to level up their practice with the right tools and mindset!

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In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.

Robin and Erica touch on the importance of community and collaboration, on the collective and cohort model, and how bringing like-minded professionals together can create opportunities for shared growth, stronger visibility, and long-term success in the evolving world of aesthetics.

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In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice.

Frank shares how his team supports practices beyond just equipment, helping providers think through everything from device selection to patient experience and long-term growth. He also emphasizes the value of community, collaboration, and bringing real energy into an industry centered around confidence, wellness, and innovation. 

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Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices. 

Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively, and creating marketing systems that drive consistent patient growth. We also get a glimpse into Jared's background as a musician and how he has utilized AI to create some amazing social media content!

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In this episode of Next Level Practices, host Erica Crawford sits down with Dr. Johnny Franco of Austin Plastic Surgeon to explore how innovation, branding, and patient experience intersect in today’s aesthetic landscape. Dr. Franco shares his perspective on staying ahead in a competitive market while building a practice that truly resonates with patients.

It's always an amazing conversation with Dr. Franco! We look forward to many more in the future!

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In this episode of Next Level Practices, host Erica Crawford sits down with Sam Pondrom of ByrdAdatto to unpack the critical role of legal compliance in the aesthetics industry. Sam shares practical insights on navigating complex regulations, avoiding common pitfalls, and building a practice that is both growth-focused and fully compliant.

They also dive into the nuances of marketing compliance, especially around sensitive and highly scrutinized topics like GLP-1s. Sam explains how practices can approach these conversations responsibly while still communicating effectively with patients, highlighting the importance of aligning legal strategy with marketing efforts in today’s evolving landscape.

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