In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With strong industry innovation, Elevate delivers with the new MAX PVC membrane, which provides industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency with faster installs and cold-weather performance and the power of V-FORCE FR as it eliminates the need for primer while meeting fire-rating standards. Frank and Emma will also discuss the expanded metal edge systems designed for stronger perimeter protection and smoother finishes. Whether you're battling labor shortages, weather delays or tight deadlines, these new solutions are built to keep your crews moving and your projects on track.

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