From Inertia to Innovation: Inside Broadcast's Cloud Reckoning with Graham Sharp (BCNEXXT)
US broadcast has been promised the cloud for over a decade — so why are most operations still running the same infrastructure they had ten years ago?
In this extended conversation, David Bloom sits down with Graham Sharp, VP of Sales & Marketing at BCNEXXT and head of its US operations, for a wide-ranging look at what's actually holding the broadcast industry back — and where it's headed next.
Topics covered:
The Inertia Engine — Why early "lift and shift" cloud migrations left broadcasters burned, and the real reasons the industry has stalled: sunk cost in legacy hardware, a cloud engineering skills gap, and long-standing distrust between IT and broadcast engineering teams.
The Lift and Shift Mistake — A breakdown of the architecture and economics behind cloud-native playout. Graham explains how containerization and intelligent resource scaling can cut infrastructure costs by roughly 60%, and how it breaks the old one-channel-one-server model for good.
Cutting Through the AI Hype — Why Graham calls his approach "IA" — intelligent automation — rather than AI, and why narrow, purpose-built automation trained on decades of operator knowledge is outperforming generalist AI tools in production workflows.
The Next 3-5 Years — A look ahead at where broadcast engineering is headed: automating out of the industry's cost overhang, avoiding cloud vendor lock-in, and why the pressure to change has finally caught up with the industry.
Whether you're an engineer, a station executive, or just trying to understand why "moving to the cloud" means something different than it did five years ago, this conversation covers the real economics, the real obstacles, and the real opportunity.
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