Joey McGuire opened up about how he’s built Texas Tech’s culture and why they don’t flinch no matter what happens. After a tough loss to Arizona State, there was no panic or overreaction, just consistency. That’s the standard he’s set. Win or lose, the message stays the same and the staff shows up for the players no matter what. Behind the scenes, everything changed, practices became more physical, the culture got stronger, and McGuire became even more intentional with how he leads, knowing players are always watching. This is how Texas Tech is being built from the inside out.

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TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

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Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7

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For sponsorships or business inquiries: [email protected]

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FOLLOW NEXT UP:

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Apple Podcasts: https://shorturl.at/mW49D

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About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Lubbock, Texas and sat down with Joey McGuire for a real behind-the-scenes look at how he’s building Texas Tech from the ground up, and it goes way deeper than just football. From grinding 20 years in high school football to completely reshaping a Power 5 program, McGuire breaks down the exact culture, leadership, and systems he’s using to win in the modern NIL era. He opens up about the adversity that nearly broke his second season, the leadership mistakes that forced him to rethink everything, and the blueprint he’s using to take Tech to a national championship level. If you want to understand what it really takes to build a program today from roster construction to culture to quarterback evaluation this is one of the most honest and insightful conversations you’ll hear.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: ⁠https://USAT.io⁠

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: ⁠https://travismathew.com⁠

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: ⁠https://link.prizepicks.com/LME0/NEXTUP⁠

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Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: ⁠https://calendar.app.google/TNGqXFHEU...⁠

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

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FOLLOW NEXT UP:

Instagram: ⁠https://shorturl.at/d9IdQ⁠

X: ⁠https://x.com/NextUpWithAdam⁠

TikTok: ⁠https://shorturl.at/qasuc⁠

Spotify: ⁠https://shorturl.at/5ZdaK⁠

Apple Podcasts: ⁠https://shorturl.at/mW49D⁠

⸻

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

In this clip, Arkansas General Manager Gaizka Crowley reveals how they’re building a championship roster in the new era of college football. What actually matters most when constructing a roster? On defense, it starts with one thing: stop the run, eliminate explosive plays, and force turnovers. On offense, it all comes down to quarterback play and dominance in the trenches, but one elite wide receiver can completely change a game. And the part most people overlook is special teams. Every phase is being evaluated as Arkansas builds this team through the spring and summer. If you want to understand how SEC programs are really building rosters in the NIL era, this is it. This is a “Best Moment” from the Next Up 2026 All-American Tour.

Arkansas GM Gaizka Crowley wasn’t expecting the phone call from Ryan Silverfield, but he was ready for it. He says in this clip that he always focused on the job in front of him, not the next one. When the opportunity came, he was prepared. His connection with Silverfield was built through conversations about philosophy and what they want the roster to look like moving forward, and it ended up being a great fit for both sides. This is a Best Moment from the Next Up 2026 All-American Tour.

Arkansas head coach Ryan Silverfield reveals why he cuts out alcohol, sugar, and social media during the season and how it sharpens his focus. He opens up on discipline, routine, and what it takes to stay locked in as an SEC head coach. This is one of the best moments from my full interview. A real look inside high-level coaching. This is a Best Moment from the Next Up 2026 All-American Tour.

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TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

⸻

Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEU...

⸻

For sponsorships or business inquiries: [email protected]

⸻

FOLLOW NEXT UP:

⸻

About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

This is a "Most Replayed Moment" from my full interview with Arkansas Head Coach Ryan Silverfield. Silverfield breaks down the chaotic first 24–48 hours after landing his dream job, from managing recruiting to rebuilding a program overnight. He shares the mindset behind his “Now” culture, leadership philosophy, and what it really takes to turn a program around fast. This is one of the best moments from my full interview, giving an inside look at SEC coaching, college football recruiting, and building a winning culture. This is a "Best Moment" from the Next Up 2026 All-American Tour.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

College football is being rebuilt behind closed doors. I went to Fayetteville to sit down with Arkansas GM Gaizka Crowley as he takes over one of the most important roles in the sport, and he opened up on what this job really looks like in the NIL era. The pressure, the decisions, and how rosters are actually built now. This is what it takes to build a championship program today and why everything is changing.

USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io

TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com

PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP

For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected]

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Fayetteville, Arkansas to sit down with Head Coach Ryan Silverfield. He’s taking over Arkansas football with a clear vision and a winning mindset, and in this interview, he opens up on his journey, leadership philosophy, and what it takes to build a championship program. This is Ryan Silverfield completely unfiltered like you’ve never seen before.

I flew to Orlando to interview Mike Repole, billionaire founder of Vitaminwater and BodyArmor, and now owner of NoBull and the UFL, plus his family office Driven Capital. In this full interview, he shares how he built billion-dollar brands, his business strategy, leadership mindset, lessons from Tom Brady, and his vision for the future of football. Watch for unfiltered insights on entrepreneurship, success, investing, NIL, and what it really takes to win at the highest level.

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ARVELO MEDIA: Want content like this for you or you brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. It’s that simple. Schedule a call today with our CEO today. Packages start at $4,400/month. Schedule: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7

For sponsorships or business inquiries reach out to: [email protected]

FOLLOW NEXT UP:

INSTAGRAM | https://shorturl.at/d9IdQ

X | https://x.com/NextUpWithAdam

TIKTOK | https://shorturl.at/qasuc

SPOTIFY | https://shorturl.at/5ZdaK

APPLE PODCASTS | https://shorturl.at/mW49D

About:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

In this episode of Next Up with Adam Breneman, presented by Teamworks, Florida State General Manager of Personnel Darrick Yray joins Adam to break down how a modern college program actually builds a roster from high school recruiting vs. the portal, to retention as strategy, to culture built through competition. He shares the lesson he’s learned from Mike Norvell’s consistency, why comparing NIL/revenue sharing to the NFL is “lazy,” and the single trait he refuses to compromise: “Do you love football?”