In this episode we talk with Axel Kioe on the heart of advertising. As a Strategic Planning Manager we discussed how to create a message and delivering it to the market in order for customers to take action. We believe that the start of how you build your brand for your customers defines their perception of your business plays which affects the customers behavior, and so as a business should be able to build around the customers perception.
(07:18) Problems that big and small agencies face
(12:01) Executional Thinking vs Strategic Thinking
(18:05) Sales Activation vs Brand Building
(24:05) How to effectively deliver your message to your customers
(37:55) Defining your marketing goals