In this episode, we welcome the expertise of branding, Adrianus Raditya (co-founder of Riposte). Discussed about the meaning and differentiation between branding and marketing, specifically for SMEs who are struggling to find a starting point in branding.

By this podcast, we expect founders and listeners to learn about the importance, differentiation, and the function of branding itself. 

In this episode, we talked with Renata Sidharta (Co-Founder of Renoa and Senora the Label), clothing brands with two different target markets. We talked how Renoa build a new sister brand to fulfill another market segmentation. 

By this podcast we expect founders and listeners to learn about their customer and product, and how a product classification (sister brand) can optimize their number of sales.

In this episode, we visited hubb.link office and had a chat with Andyka Setiabudi (Co-Founder of Hubb.link), a web portal that organizes all of your business or personal weblinks and displays it in one simple link for your Instagram. We also talked about bounce rate of the consumer journey on purchasing your product via Instagram.

By this podcast we expect founders and listeners to learn about their data analytics and optimize their link to create a pleasant consumer journey.

Hi Founders! In this episode, we had a chat with Meigha Padma (Owner of Feel Good Food), a plant-based comfort food and catering. Through this podcast we expect that founders and listeners will take some insights about the business and the trend, as number of vegan keeps on increasing these days. We also discussed about the vegan consumer behavior, preferences, and particularly vegan food industry.

Today's podcast, we discussed how to create our ads as effective as possible. Deo Savero as the founder of the Analogi Agency will guide you step by step on how to make your ads leads to sales. 

In this podcast, we talked about the pros and cons in consignment selling and the importance of making the right system with Michael Kurniawan as founder of Public Culture. We also discussed the process of building the brand Public Culture and his experience in the Fashion Industry. 

In this episode, we talked about how to make sales and thrives on a niche market, especially a hobby-based product. Muhammad Fattah, as an owner of Retroika Brand, has built a huge impact on the market with his brand, to educate people on the art of using an analog camera. This opportunity and trend have created their own community and lifestyle. We also discussed how Retroika built its own market, its strategy on targeting the niche market, and the whole industry of Analog camera.

In this episode, we talked about being a new entrant in the red ocean industry, specifically the logistics industry in Indonesia. As we know, a bunch of big brands has competed in the industry with their differentiation and uniqueness. Jet Express shares about their vision, strategy, and how they strive in the industry.