Steve Mayer is the NHL's chief content officer in charge of some of the league's biggest events, including the Winter Classic, the All-Star Game, and the Stanley Cup Final, as well as NHL Network's content and the league's engagement with fans. Steve joins the podcast to discuss how the league is responding to the COVID-19 pause and his role in finding creative ways to create content during the stoppage in play, working with players to engage with fans on social media to maintain interest, as well as how to market players like Auston Matthews and a generation of athletes who are showcasing more personality. Plus, Steve discusses the NHL thinking bigger when it comes to musical showcases at its events, and takes us behind-the-scenes working with Chance the Rapper for Saturday Night Live's classic 'Lazlo Holmes' skit. Support The Full 60 by subscribing to The Athletic! Get 40% off an annual subscription at theathletic.com/full60. Follow Craig on Twitter: @CraigCustance

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