In this episode of NeedleXChange, I interview Niamh Wimperis, an embroidery artist and craft entrepreneur known for blending personal experience with traditional needlework techniques.

We trace her evolution — from early frustrations with artistic gatekeeping to discovering embroidery as both a personal refuge and a political statement. Niamh shares how lived experience, including chronic pain, has shaped her work, and reflects on projects like This Is Art and her collaborative blanket fort installation.

Timestamps:

00:00:00 - Introduction

00:01:40 – Navigating Artistic Passion and Financial Realities

00:03:44 – The Joy of Teaching and Community Engagement

00:06:42 – The Importance of In-Person Connections

00:08:38 – Craft Shows: A Platform for Growth

00:11:43 – The Balancing Act of Pricing and Value

00:19:48 – Wholesale vs. Direct Sales: A Strategic Choice

00:24:44 – A Life-Changing Experience on Television

00:33:47 – The Influence of William Morris and Arts and Crafts Movement

00:40:09 – Balancing Tradition and Modernity in Craft

00:47:59 – Cultural Reflections in Media and Literature

00:50:58 – Personal Anecdotes and Humorous Moments

Links:

Website: wimperis.co.uk

Instagram: wimperisembroidery

Intro music is Two Plus Two by Another Notion via Epidemic Sound.

About NeedleXChange:

NeedleXChange is a conversation podcast with embroidery and textile artists, exploring their process and practice.

Hosted by Jamie "Mr X Stitch" Chalmers, it is an in-depth showcase of the best needlework artists on the planet.

Visit the NeedleXChange website: https://www.needl.exchange/

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If you want embroidery inspiration and regular doses of textile art, visit the Mr X Stitch site here: https://www.mrxstitch.com

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