Regular listeners know that the 2 Regular Guys have very strong opinions on Niche Markets. This Friday the conversation will be: 1) How to find your own best niche. And 2) new emerging niche markets in our soon-to-be post-Covid world. Terry and Aaron want to share with you our thoughts on how to find a great niche as well as looking towards emerging markets for ideas to find a niche that will be successful for you.

 Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * JOIN THE 2022 SCREEN PRINTING MENTORSHIP PROJECT! After a successful first year, The Mentorship Project is back and looking for new members! Screen Printing magazine is looking for new mentors and mentees to participate in the 2nd annual Mentorship Project. The goal of this six-month program is to help all types of screen printers, from beginners to experts, grow their network and increase their skill set. The program connects two screen printers based on their goals, market, and region. Screen Printing will then facilitate the first meeting with suggested check-in dates and meeting topics for the mentor/mentee. Project members will receive a certificate of participation after the mentorship program is completed. The application form must be completed by March 30. The program is not intended for those who work for OEMs in the industry. * Time is running out to sign up for the great seminars and workshops at the upcoming DAX Kansas City Show. Go to daxshow.com (http://www.daxshow.com/index.php?shownumber=58&action=seminars) at the link you see on screen or in the show notes to see all the details. But you have classes from Terry, Erich and I, plus several other amazing trainers like Charlie Tablieb and Katie Wubben. 3 ½ hour workshops like “Digitizing your First Design - Finding your Foundations” from Erich and my content creation workshop “Into Cyberspace: Your NEW On-line Customer Center”. The 80-minute classes like Terry’s “Specialty Inks and How to Use Them Properly” or “Why is Getting Started in DTG Printing So Confusing?”. Erich’s “Design Editing and Alterations” and the training I’m presenting, called “3 Pricing Strategies to Avoid (And what to do instead...)”. The ability to learn in person is one you don’t want to pass up.Dad Joke - From Brian BufkaDid you hear about the cow who said she was tired after giving birth?She was decaffeinated

Finding Yours in Emerging Markets Why is it important to find yours?Aaron: It is important to focus on a niche that is right for you more than ever. With the rising costs of online advertising,