We’re in a whole new world of business now, and will likely continue to change in one form or another for the foreseeable future. But, niche markets have always been the best way to reach customers and have success. Aaron and Terry will talk about new niche markets created by Covid-19, and new approaches to our traditional niche markets.

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News * Good news, our podcast 2 Regular Guys Podcast has been added to iHeartRadio! You can now listen to you on iHeartRadio on Android, iOS, and on iHeartRadio.com! * On the trade show cancellation board, we have a new listing: NBM Long Beach, California is officially canceled for 2020. Their second Breakaway Session: New Opportunities will be June 24th - thenbmshow.com/looking-new-opportunities NBM Cleveland and Charlotte are still looking good according to Katie with NBM. * Dad Joke: What are the only types of jokes allowed during a coronavirus quarantine?   Inside jokes

New Niche Markets Aaron:  We’re in a whole new world of business now, and will likely continue to change in one form or another for the foreseeable future. But, niche markets have always been the best way to reach customers and have success. Let’s talk about new Niche Markets and new approaches to our traditional niche markets. Terry: It’s been a while since we’ve talked, let’s define what we feel niche markets are, and why they can benefit a company. Aaron: Let’s start by talking about newly created Niche Markets as a result of the Covid-19 situation. Aaron: I’m going to dive in because this first one is quick I think - If you don’t have an eCommerce set-up with your own line of products that you create, this is a perfect time to do it. You can get it set-up on a new Facebook Shops store, Etsy, or even your own ECWID site where you can have up to 10 products for free and have very little expense if any, but have your own line of predesigned items. Create something that speaks to you directly, and area of passion, and then set-up a few mock-ups. This will allow you to have something to hopefully put more marketing and effort into if another COVID or disruption comes around. So next time the customer orders dry up for a bit, you can run some Facebook ads, push in some Facebook Groups, do some Google Adwords or whatever your niche needs and boom you have created your own work to do during the downtime...