Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? 

Because if you do that, wouldn't that mean you're losing out on other potential clients? 

So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. 

I'm talking about niching. 

Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. 

Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? 

Me too, my friend. Me too. 

But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. 

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Full show notes and transcript are here.