<p>What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change means for Bud Light, and dishes on the brewer’s overall sports marketing strategy.</p>

What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change means for Bud Light, and dishes on the brewer’s overall sports marketing strategy.

Nick Kelly, Anheuser-Busch

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.

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Nick Kelly, Anheuser-Busch

Nick Kelly, Anheuser-Busch